AMAZON has well established itself as the middle man between retailers and customers - but now they have changed routes. After launching their own line of private label products this year - which includes an incredible 70 ''secret'' own brand items - here we run down all you need to know about their products - and crucially, whether they are a good deal. Passion for fashion This year the multi-billion pound company is set to become one of the world's largest clothing retailers. Amazon's total share of the apparel and footwear sales will reportedly hit 30 per cent by the end of 2018. For Amazon's European fashion label ''FIND'' - which launched last year - prices start from just £7, including the hoodie below. A F&F from Tesco a similar hoodie comes in a little higher at £12.00, meaning Amazon is undercutting supermarket rivals. Strictly for foodies Not content with its fashion takeover, Amazon also launched Wickedly Prime, a food brand that specialises in gourmet … [Read more...] about Amazon sells thousands of ‘secret’ own-brand products – but are they cheaper?