Only three new Michelin stars were awarded in Ireland this year, and all of them went to Cork restaurants. Joe McNamee meets the men behind the stars.For quite a spell, you’d have found plenty of gleeful takers beyond the Cork county boundaries willing to subscribe to the notion that Leeside’s self-anointed tag of ‘Food Capital’ was now a boast ringing most hollow indeed — and one particular yardstick used to quantify such parochial hubris was Cork’s lack of Michelin stars, the last having been ‘extinguished’ in 2001.Last October, the only three new Michelin stars awarded in Ireland this year all went to Cork restaurants, two of them only open a scant six months. Actually, the notion of Michelin stars being used as the sole and ultimate arbiter of a region’s culinary health is a tad nonsensical, a notion further reinforced when dining in some Michelin starred establishments abroad that are patently inferior to certain Irish … [Read more...] about Only three Michelin stars were awarded in Ireland this year, all of them to Cork restaurants
The zen of social media marketing
In an online video advert, the Danish toy manufacturing giant shows a young woman trying and failing to master a yoga pose. Instead, she takes time out from her busy day to make a Lego ship as an antidote to the stresses of modern life. The video is captioned: "Need an escape? Building with Lego bricks reduces stress and improves your wellbeing. It's zen, in the shape of a brick." In her Ted Talk, businesswoman and yoga teacher Allison Osborne talks of the "quarter life identity crisis" suffered by people in their 20s and 30s who, she says, feel "profound angst and anxiety about the direction of their lives. It can start in the transition between the academic world and the world of work, or it can happen further down the line when they've checked all the boxes of what it means to be an adult, yet remain unfulfilled." Much has been written about the stresses that millennials - those born between 1982 and 2004 - endure. Largely educated to a high standard, and raised with aspirations … [Read more...] about As Lego targets the stressed-out millennial market, can it be a form of therapy?
It has traditionally been known as a good way to keep a noisy child quiet and occupied for a few hours, but now Lego is being marketed at stressed young women. New adverts pushed onto the Instagram feeds of millennials show a woman trying to find inner peace by doing yoga, but finding the exercise too difficult. Instead, the fashionably-dressed coffee shop worker finds her Nirvana by making a Lego ship. The advert shows her finding a moment of quiet in a busy day, to create a Lego structure. The video is captioned: "Need an escape? Building with Lego bricks reduces stress and improves your wellbeing. It's zen, in the shape of a brick." The company has recently been trying to widen its appeal to adults, and earlier this year launched a crowdfunded set of toy fish. The user builds the fish "skeleton" and customises it with a skin, which can be coloured in, and the model can then be made to 'swim' by turning a crank. The kits "are designed to help you reconnect with your … [Read more...] about Lego targets mindfulness market with advert which tells women to use bricks to reduce stress
A THOMAS COOK plane sporting the airline’s latest livery has gone viral on social media after an apparent gaffe by the designer.The new design on the plane features the words: “I love Cook’s Club” referring to the company’s latest marketing initiative, offering “zen” holiday experiences designed to lure in millennial holidaymakers.However, one eagle-eyed passenger noticed the message on the side of the plane dramatically changed once one of the doors have been opened. The passenger snapped the airline’s gaffe and posted it onto social media on Wednesday night to the group A Fly Guy’s Cabin Crew Lounge.The embarrassing oversight has since gone viral with hundreds sharing the outrageous gaffe.Thomas Cook has gone on record regarding the gaffe to say: “It goes without saying it’s an accident, but it is one way to highlight where the emergency exit is.”Thomas Cook has also released video footage of how the new … [Read more...] about Thomas Cook plane paint job goes viral after unfortunate design gaffe
FEAST your eyes on these mouth-watering sculptures of cities – made entirely out of food. Food artist Carl Warner created the pieces include scenes from Paris, Tokyo and Rome, all made from ingredients you might find in your kitchen. The artworks include a Parisian market scene, featuring buildings made from a mix of blue and hard cheeses, leeks and a chocolate Eiffel Tower. The Pantheon, and a cobbled back street in Rome, were brought to life using pasta, parma ham and Parmesan cheese. A serene zen garden and tea ceremony overlooking Mount Fuji have been made from maki rolls, ginger and shiitake mushrooms. The culinary creations were commissioned by Hotels.com following a poll of 9,000 adults across 29 countries which identified Paris, Tokyo and Rome as the top foodie destinations. Carl Warner, 55, from Liverpool, said: “When Hotels.com approached me with the idea, I instantly knew this project was right up my bean cobbled, blue cheese street. “It was a great … [Read more...] about Artist makes mouth-watering sculptures of cities entirely out of food