Roses are red, violets are blue, there’s a company in hot water and it’s called Revolut. The fintech challenger bank, which offers a mobile-based banking service, recently launched a new ad campaign of Tube posters that joked about the spending habits of its customers. One of the four adverts read: “To the 11,867 people who bought a vegan sausage roll this month – Piers is fuming”, making fun of January’s feud between bakery chain Gregg’s and media personality Piers Morgan. The ad did well on social media, with thousands of likes on Twitter as people tweeted it to the day-time TV presenter. However, another ad in the series was less well-received: “To the 12,750 people who ordered a single takeaway on Valentine’s Day – you ok, hun?”. Financial commentator and author Iona Bain tweeted that the ad was “single-shaming” people ahead of the holiday, and accused it of using “patronising language”. The … [Read more...] about Revolut’s Valentine’s Day advert caused a social media storm – and shows the pitfalls of using comedy in marketing
Social media marketing industry
Jihee Junn for The Spinoff Erin, Eliza, Taika, Colin? Which New Zealand social media influencer gives you the best bang for your buck? One recent study reckons it has the answer. According to one well-known specialist agency, $10,000 will buy you anywhere from seven to 20 posts from as many as 14 paid influencers. The variation in posts is said to differ from the quality of influencers a would-be client would choose from. But how do you determine the 'quality' of an influencer? Is it to do with follower count? The number of likes? The amount of media coverage said influencer gets? In an attempt to quantify social media influence in a measurable way, MoneyHub, a consumer-focused online resource, has conducted a study on Instagram 'influencers' to determine how effective they really are. Influencer Kris Fox 'triggered' by Avon's 'unrealistic' beauty campaign Watch out influencers - Instagram is culling your fake followers Mark Richardson urges social media addicts not to care about … [Read more...] about Revealed: New Zealand’s top 5 most (and least) influential social media stars
We are out of the cold December of 2018, and have now entered the, well, even colder January of 2019. Last year was a momentous one for the marketing industry – there was the fall and rise again of adland stalwart Martin Sorrell; the European Union’s General Data Protection Regulation (GDPR) finally came into force; and social media influencers continued to cement themselves as an integral (if controversial) part of the advertising landscape. But what about the year ahead? To find out what trends to look out for, I asked the experts for their big predictions for 2019. The B-word Sorry, I couldn’t go one whole article without mentioning the impact of Brexit, so let’s get it out of the way early. Marketing will obviously be strongly affected by the UK’s departure from the EU in three months’ time, just like many other sectors – perhaps more so. If the post-Brexit climate has a negative impact on UK businesses, it is likely that advertising … [Read more...] about Brexit, ad fraud and #MeToo – what does the future year hold for the marketing industry?
Top story: ‘Children become addicted to likes’ Hello, here we are on a Friday morning. I’m Warren Murray and these are the stories on the agenda today. Social media is fuelling sharply higher rates of depression among girls than boys, a study that interviewed almost 11,000 14-year-olds has found. As many as three-quarters of 14-year-old girls who suffer from depression also have low self-esteem and are unhappy with how they look. Greater daily hours of social media use corresponds to an increase in depressive symptoms, explained Professor Yvonne Kelly from University College London, as well as poor sleep. Anne Longfield, the children’s commissioner for England, warned that even some children as young as nine “are becoming almost addicted to ‘likes’ as a form of social validation that makes them happy”. Shannon McLaughlin, 18, from Blackburn, who was diagnosed with anxiety and depression in her early teens, said: “People mostly share … [Read more...] about Friday briefing: Social media hurting teenagers’ mental health
Silicon Valley has enjoyed years of popularity and growing markets. But 2018 has been rocky for the industry. Data breaches, controversies over offensive speech and misinformation — as well as reports of foreign operatives’ use of their services — have left many people skeptical about the benefits of social media, experts say. Worries about social media in Congress meant tech executives had to testify before committees several times this year. “2018 has been a challenging year for tech companies and consumers alike,” said Pantas Sutardja, chief executive of LatticeWork Inc., a data storage firm. “Company CEOs being called to Congress for hearings and promising profusely to fix the problems of data breach but still cannot do it.” An apology tour Facebook drew the most scrutiny. The social networking giant endured criticism after revelations that its lax oversight allowed a political consulting firm to exploit millions of its users’ data. … [Read more...] about Social Media’s Year of Falling From Grace