London listed advertising agency M&C Saatchi has snapped up a pair of "social influencer" agencies who employ instagram personalities to drive ad campaigns forward. It will buy a majority stake in Red Hare Digital, which specialises in beauty and has the likes of social media personalities including India's biggest beauty influencer Kaushal Gabriella and Jordan Lipscombe, who has 1.35m subscribers on YouTube. The deal will also involve M&C Saatchi taking on Red Hare's sister agency Grey Whippet, who have worked on marketing campaigns for the likes of Freesat and Wickes. Read more: M&C Saatchi shares rise as Arnie helps defy ad spending slowdown It follows M&C Saatchi Merlin, the company's talent management arm, creating a dedicated division for social influencers last year. Richard Thompson, chairman of M&C Merlin and now the M&C Saatchi Talent Group, said: "The marriage of brands, insight and the scale of the M&C Saatchi global network provides an … [Read more...] about M&C Saatchi expands further into social media marketing with acquisition of two ‘influencer agencies’
Social media marketing industry
The past five years has seen enormous growth in social media platforms - and there is great potential to use them for building a presence, particularly in the US. The effectiveness of social media for companies was explored at the recent E3: 'Entrepreneurship Export Exchange' conference in Dublin, co-hosted by Enterprise Ireland and the Washington DC consultancy Global Situation Room. Business confidence is high, presenting opportunities for Irish companies across the US. The US unemployment rate is at 4.1pc, its lowest since 2001. GDP growth for Q4 2017 was also faster than predicted. A third of E3's conference speakers hailed from a media background and advised that 'getting your story right' is critical for Irish companies in the US, when using social media and presenting pitches to customers and investors. Business leaders should practice telling their story succinctly in a way that makes it easy to grasp. Declan Fearon, managing director at Tipperary Crystal and CEO at … [Read more...] about The secrets of social media success in USA
A series of new photos showing well-polished fashion bloggers riding Chinese-brand shared bicycles on the streets of Italy during Milan Fashion Week were circulated widely on foreign social media recently. The yellow ofo-brand bicycles appeared to be a perfect match for the city's fashionable atmosphere. Through ofo's cooperation with high-profile fashion bloggers, their strategy paid off. Lü Yiheng with the global branding department at ofo told the Global Times that they conducted background checks on the fashion bloggers beforehand to make sure that they had not previously said anything inappropriate about China. Since 2017, ofo has tapped into 20 foreign countries to successfully attract a large number of young followers. To engage foreign millennials, ofo relies heavily on social media platforms. © AFP 2018 / China May Have Sole Space Station After 2024 – ExpertOfo is not the only … [Read more...] about Chinese Companies Launch Big Branding Campaign on Overseas Social Media
Will blocking junk food ads on social media help to tackle childhood obesity? Caroline Cerny, alliance lead at the Obesity Health Alliance, says YES. Advertising works. The food industry wouldn’t spend millions of pounds a year on advertising if it wasn’t effective. When it comes to children, there is clear evidence that shows the food adverts children see influence the foods they choose and how much food they eat. There are already some restrictions on junk food advertising around TV programmes specifically designed for children, and we are pushing for this to be extended to all family shows. But even with these limits, there is a clear gap: online content and social media. This is clearly an area that needs to be tackled. Currently, nearly one in five children start primary school with a weight classified as overweight or obese, rising to one in three when they leave. If the obesity epidemic isn’t stopped, millions of children will be storing up future health … [Read more...] about DEBATE: Will blocking junk food ads on social media help to tackle childhood obesity?
Launched this week by tourism network South and West Sligo, the initiative invites people to upload photos or videos of the county online using the #MySligo hashtag, communicating what Sligo means to them means to them. The collective effort, it is hoped, will catch the eyes of potential visitors. "Every video or photo uploaded using that hashtag can be seen all over the world – people in Sligo, in Ireland, the diaspora can join in," the network says. "It’s a great way to celebrate the scenery, sights and diversity of this incredible county." Kicking off the campaign is a short video from Lothar Muschketat of Eagles Flying in Ballymote (below). It shows Linda, a white-tailed eagle from the birds of prey centre, as she swoops towards his leather-clad arm. The campaign follows the recent launch of a new Sligo Tourism Strategy, a collaborative venture between Sligo Tourism Ltd and the County Council, which sets out a roadmap for the development of the local industry from … [Read more...] about What does Sligo mean to you? New campaign aims to light up social media