The Facebook-Google duopoly has a stranglehold over internet advertising. While the search engine dominates the pairing, Mark Zuckerberg’s creation is no slouch – last year, more than a fifth (21.8 per cent) of all US digital ad spending went to the social media network, equivalent to $28.2bn (£21.7bn). But the company is in hot water, and its grip on the ad market may be slipping. The latest obstacle arrived last week. Following an 18-month inquiry, the UK parliament’s Digital, Culture, Media, and Sport select committee released its final report into how dis- information and fake news are being spread online, especially on Facebook. The report warned that “malicious forces” are using the platform to undermine elections and democracy, and called for new regulations that would make tech companies like Facebook responsible for taking down harmful content. It also called for more transparency around who pays for ads on social media, as well as the … [Read more...] about Facebook, social media and ads – when will marketers abandon the network?
Posting frequency on social media
A woman whose child was stillborn has slammed the targeted advertising of Facebook, Twitter and Instagram after she returned home from the hospital and kept getting baby-related sales pitches. Gillian Brockell, a journalist with The Washington Post, said that if those social media giants were clever enough to know she was pregnant they should also have figured out she'd lost the baby. She shared the bad news last month in a tweet. "I know you knew I was pregnant," Brockell wrote to the companies in a letter posted Wednesday on The Washington Post and Twitter. "It's my fault, I just couldn't resist those Instagram hashtags — #30weekspregnant, #babybump. And, silly me! I even clicked once or twice on the maternity wear ads Facebook served up." "But didn't you also see me googling 'braxton hicks vs. pre-term labor' and 'baby not moving'?", Brockell added. "Did you not see my three days of social media silence, uncommon for a high-frequency user like me? "And then the announcement … [Read more...] about Woman slams social media firms for baby ads after stillbirth
News / Dundee by Lindsey Hamilton December 4, 2018, 6:11 am FacebookTwitterLinkedInWhatsAppEmail Sign up to our Daily newsletter Rival Dundee school gangs are organising mass brawls through social media then posting videos of the violence online for kids all over the city to view. Police and education chiefs are so concerned about the frequency and ferocity of the fights that they will be visiting city schools this week. Local community police officers say as many as 100 pupils at a time are meeting for fights organised through Snapchat and Instagram groups called “Dundee Fight” and “Dundee Drama”. In other instances, individual pupils are being targeted and subjected to bullying and harassment, which is also filmed. It’s understood students at secondary schools throughout the city have been involved in the punch-ups. Community Sergeant Lesley Mann described the craze as “a sickening and brutal practice”. “It’s … [Read more...] about Rival Dundee school gangs organising mass brawls and posting them on Snapchat
FORTNITE'S 6.0 update has been released by Epic Games, with an early draft of an extended list of patch notes with extended downtime. Ahead of the grand launch of Season 6 later today, Epic has teased significant changes that would include new additions, gameplay tweaks and performance issues. Here's all you need to know... What are the Fortnite 6.00 Patch notes? According to the Fortnite Trello board, Epic Games is working on eliminating server and client hitches on Xbox One and PC. Another key Battle Royale issue the developer is attempting to fix is for a misleading in-game message when using two-factor authentication. The early Fortnite patch notes will also include several changes to the game's sound effects: More contrast between above/below steps. We want this to be easier to determine on the fly, especially while other sounds are playing (gunfire, harvesting, etc). More high-frequency audio content to improve your ability to pinpoint the location of steps and to prevent them … [Read more...] about Fortnite update 6.0 patch notes – early details on the massive Season 6 release
The vast majority of local 11 and 12-year olds bypass age restrictions to use social networking sites, a Gibraltar Regulatory Authority survey has found. One of the key findings of the survey include that virtually all students in Gibraltar use social networking sites including 92% of Year 7 students, and they do so mostly for private messaging – a trend that grows as students get older. The GRA states in its report into the survey results that the high use of social networking sites amongst Year 7 Students is a concern as the most popular social networking sites are predominantly designed for persons aged 13 and over. In particular WhatsApp which is used by 81% of Year 7 students, but is designed for individuals aged 16 and over. Local teachers union, NASUWT, expressed concern over the results of the survey, flagging issues such as bullying and sexting. The survey of local school children included Year 7 students from all middle schools and the Loreto Convent. Also surveyed … [Read more...] about GRA survey raises concerns about children and social media