Business By Dearbail Jordan Business reporter 17 March 2019 Share this with Facebook Share this with Messenger Share this with Twitter Share this with Email Share this with Facebook Share this with WhatsApp Share this with Messenger Share this with Twitter Share Share this with These are external links and will open in a new window Email Share this with Email Facebook Share this with Facebook Messenger Share this with Messenger Messenger Share this with Messenger Twitter Share this with Twitter Pinterest Share this with Pinterest WhatsApp Share this with WhatsApp LinkedIn Share this with LinkedIn Copy this link https://www.bbc.co.uk/news/business-47573408 Read more about sharing. These are external links and will open in a new window Close share panel When it comes to style, there are certain things that should arguably be left in a land that fashion … [Read more...] about Levi’s ride 1980s denim trend to market
Ceria is a beer that almost no one has heard of. It's for sale almost nowhere except at marijuana shops in Colorado. That's because it's beer with the alcohol taken out – and pot put in. Now, there's brewing interest in something new: cannabis-infused beer. Ceria was created by Keith Villa and his wife, Jodi. But Keith is no ordinary backyard brewer. He got a PhD in brewing science in Belgium, and while at Molson Coors he invented Blue Moon, the ale that made craft beer mainstream. So when he makes a beer prediction, best pay attention. "We're excited number one that our dream is coming true but number two to offer people a true alternative to alcohol," Villa told CBS News' Barry Petersen. "We honestly think that Ceria is going to kickstart the cannabis craze and turn it into a legitimate industry that no longer has that stigma associated with it." But the complicated chemistry may be the easiest part. Much harder is marketing it. Under Colorado law it can only be sold at a pot … [Read more...] about The man behind Blue Moon is brewing cannabis-infused beer. Is there a market for it?
Zalán Zubor Saturday, March 16, 2019, 12:48 “If you have experienced a marketing crime in your company, report it so the Marketing Police can begin an investigation,” reads the message on newly registered website marketingorseg.hu. Despite the official sounding warnings and imagery reminiscent of law enforcement agencies, the so-called “Marketing Police” is not a real authority but rather an effort by an advertising company to bring attention to bad practices common in the field. The Budapest Business Journal speaks with one of the founders of the initiative: Zoltán Sipos, director of Kreatív Kontroll talks about the goals and the ideas behind the concept as well as the future of advertising. Zoltán Sipos of Kreatív Kontroll. BBJ: How did you come up with the idea of a Marketing Police? Zoltán Sipos: I don’t want to hide the fact that our motivation was partially to give our company more exposure. We do, … [Read more...] about ‘Marketing Police’ aim to Expose ‘Crimes’, but Also Educate
A Hamilton mum picked up an award this week for fundraising efforts in memory of her daughter Eilidh. Elaine McHugh attended No.1 magazine’s Amazing Woman Awards on March 7 – the second anniversary of Eilidh’s death. And she picked up the Fundraising Contribution Award in recognition of raising over £200,000 for the Beatson Cancer Charity. Eilidh was a 22 -year-old girl who was beautiful, funny and smart and was just months away from securing her dream job as a pharmacist. She loved going to Ibiza with her friends and working out at the gym. The former Holy Cross dux was suddenly diagnosed with a rare and aggressive form of cancer and passed away on March 7, 2017. Elaine, along with her family and friends, decided to keep Eilidh’s name alive by creating ‘Eilidh’s Fund’ for the Beatson Cancer Charity and by June 2017, they had raised over £7000 in her name. And ‘Team Eilidh’ have hosted a number of events and fundraisers … [Read more...] about Hamilton mum scoops No.1 magazine’s amazing woman award
Lift the gold lid of a tub of Halo Top ice cream and you will be greeted with a cheery message printed on the seal, such as “Save the bowl”, “Stop when you hit the bottom” or “Guilt-free zone”.The slogans encapsulate the promise that has earned the low-calorie, high-protein ice cream a legion of fans since it was created by Justin Woolverton as an experiment in his Los Angeles kitchen in 2011.Halo Top offers the indulgence of premium ice cream but with much less of the sugar and fat contained in traditional brands such as Ben & Jerry’s or Häagen-Dazs. A 473ml tub of Halo Top’s Chocolate Chip Cookie Dough will set you back 360 calories, compared with 1,120 for the Ben & Jerry’s equivalent.Halo Top’s simple proposition, paired with the online marketing savvy of Woolverton, 39, and his business partner Douglas Bouton, 33, has won over calorie-counting consumers. In barely six years, Halo Top has become North … [Read more...] about Halo Top challenges big brands for scoop of ice-cream market