It wasn't immediately obvious that the 36 women wearing bright orange mini-dresses at Monday's World Cup game between Denmark and Holland were advertising a brewery, though the worldwide publicity the company gained when every one of them was ejected by stewards has ensured that a huge audience has become aware of the brand. "What seems to have happened is that there was a clear ambush marketing activity by a Dutch brewery company," said Fifa spokesman Nicolas Maingot, failing to understand the concept of stifling the oxygen of publicity. Bavaria, the beer company behind this stunt, is no stranger to "ambush marketing", the term used to describe the piggybacking of a brand on to an event for which they are not official sponsors. At the last World Cup, it persuaded a thousand Dutch fans to turn up wearing orange lederhosen. In that case, they weren't asked to leave, but they were asked to take the trousers off (it isn't recorded whether the company believed a thousand football fans in … [Read more...] about Does ‘ambush marketing’ work?
Marketing questions asked in interview
Sarah Ferguson has defended her ex-husband Prince Andrew in a bizarre interview, labelling the scandal surrounding his relationship with convicted sex offender Jeffrey Epstein "nonsense". The Duchess of York sat down for a chat with Vogue magazine , discussing the Royal Wedding, her relationship with Princess Diana as well as the latest Royal Family drama. She also opened up about how the criticism of the Duke has affected her and her daughters Princess Beatrice and Princess Eugenie. Sarah brings up the subject of Andrew when asked about healthcare in the UAE, replying: "When I talk about Prince Andrew, I talk about family because the last six months have been hard on the girls and me. "To see such a wonderful man go through such enormous pain. He is the best man I know. "It's just incredible what he has done for Britain, and it's all nonsense [her voice raises as she alludes to the Epstein scandal], so I talk about familyhood, and I'm very strong about it." The scandal surrounding … [Read more...] about Sarah Ferguson labels Prince Andrew and Jeffry Epstein scandal ‘nonsense’ in bizarre interview
There are a growing number of reports of the Transportation Security Administration (TSA) searching the electronic devices of passengers on domestic flights in the US, according to the American Civil Liberties Union (ACLU), which has sued the federal agency for records. The ACLU Foundation of Northern California filed a lawsuit against the TSA on Monday demanding that the government disclose its policies for searching the computers and cellphones of domestic travelers, arguing that anecdotal accounts have raised concerns about potential privacy invasions. “We’ve received reports of passengers on purely domestic flights having their phones and laptops searched, and the takeaway is that TSA has been taking these items from people without providing any reason why,” the staff attorney Vasudha Talla told the Guardian. “The search of an electronic device has the potential to be highly invasive and cover the most personal details about a person.” A TSA spokesman, … [Read more...] about Questions for TSA after reports of laptop and phone searches on domestic flights
A Tory minister admitted not knowing key figures about her department's Brexit preparations, before bizarrely complimenting a radio host on her lipstick. The deeply unusual interview saw Energy Minister Claire Perry admit she had no idea how much her department has been given to prepare for a possible no deal scenario. As she attempted to answer, she interrupted herself to say to BBC Radio 5 Live host Emma Barnett: "By the way, nice lipstick, matches your microphone perfectly." Former Labour spin doctor Alastair Campbell, who was listening said: “If you were to send that interview to Armando Iannucci, he could run it as a scene from The Thick of It, without changing a word.” Ms Barnett asked Ms Perry: "Government departments have been given money by the Chancellor to make preparations. £4bn over three years. This financial year, government departments have been allocated £1.5bn for Brexit preparations. So may I start by asking, how much has … [Read more...] about Tory minister tells radio host who skewers her on Brexit ‘nice lipstick’
Henry Badenhorst has certainly been a quiet revolutionary. As Gaydar, the website he co-founded 10 years ago, became the world's most successful online dating site, Badenhorst remained silent. The site has transformed the way people relate to each other on and offline, an influence reaching far beyond its original ambition of hooking up single gay men. But apart from Badenhorst's regular namechecks on gay power lists - he tends to vie for position alongside the likes of Elton John, Ian McKellen and Evan Davis - we know almost nothing about him. He's had his reasons to keep quiet. Gaydar has hardly lacked for publicity - on the contrary, it has been a godsend to media scandal stories. When Lib Dem MP Mark Oaten was found to have engaged in a sex act with a rent boy "too disgusting to describe in a family newspaper" - as one paper noted - it was Gaydar that was implicated as the place where they'd met. When Labour MP Chris Bryant was found pictured on the internet sporting nothing but … [Read more...] about Under the Gaydar