"We're like a laboratory for virality. For every campaign we test perhaps 20 different versions of it to see what people want." It tweaks and it tweaks and it tweaks, changing the wording, pictures, call for action, and only then does it send it out on public release. Sam Barratt, Avaaz's head of press, shows me the previous versions of its email about the Burma campaign. "Changing the meme at the top, or the photograph, massively affects the number of clicks. Eighteen versions were tested. People think we just chuck it out there, but there's a huge amount of data sophistry into how we design the campaigns." And, just as Amazon and Google try to predict our behaviour, and adjust their offerings based on our past preferences, so does Avaaz. It uses algorithms to detect things we perhaps don't even know about ourselves. … [Read more...] about Inside Avaaz – can online activism really change the world?
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To put Whisky to the test, experts presented her with sets of four new toys that she had never seen previously — one from each of the four categories of balls, Frisbees, rings and ropes. Whisky owners then asked the dog to fetch a toy from a given category — for example by saying 'bring me a ring'. Pictured, Whisky poses with Dr Fugazza (left) and her owners (right) … [Read more...] about Who’s a clever girl! Whisky the six-year-old border collie learns the names of 90 different toys on her own and can fetch them on request
Who else is fighting on the undercard? Hughie Fury vs Chris Norrad (heavyweight) - on TV Steve Brogan vs Adam Hague (BBBofC Central Area super-lightweight title) - on TV Alex Dilmaghani vs Martin Parlagi (super featherweight) - on TV Matty Fagan vs TBA Savannah Marshall vs TBA Connor Lynch vs TBA Marcel Braithwaite vs TBA SPORT LATEST … [Read more...] about Hughie Fury vs Chris Norrad live stream FREE: How to watch heavyweight fight without paying a single penny
Who is fighting on the undercard? Hughie Fury vs Chris Norrad (heavyweight) - on TV Steve Brogan vs Adam Hague (BBBofC Central Area super-lightweight title) - on TV Alex Dilmaghani vs Martin Parlagi (super featherweight) - on TV Savannah Marshall vs Borislava Goranova (middlweight) Marcel Braithwaite vs Jake Pollard (featherweight) Connor Lynch vs Dylan Draper (welterweight) Jake James vs Lee Hallett (welterweight) What they said Hughie Fury: "The win is not the priority. It’s how I win. I’m going to put on an exciting show. This time, like the Sam Sexton fight, there’s going to be fireworks. … [Read more...] about Hughie Fury vs Chris Norrad: RESULT, TV channel, live stream, start time, undercard for TONIGHT’S heavyweight clash
“The club believes it isn't fair so we are going to appeal and we are going to wait. … [Read more...] about Man City 2-0 West Ham LIVE REACTION: De Bruyne and Rodri secure win as home fans protest against ‘Uefa cartel’