What challenges do traditional media organizations face in competition with digital businesses like Netflix and Amazon Prime? Prior to the digital revolution, the main challenges that were affecting the traditional media in their ecosystems were the relationship between the broadcasters and their audiences. That control over what is shown and consumed by audience has, however, long shifted. MultiTV managing director Santokh Singh believes that the digital age will bring new opportunities to all sectors of the African economy Content that used to be consumed by a larger group is no longer relevant as each market segment now demands its own unique content that caters to their needs and preferences. The traditional content delivery model of "one to many" now has been transformed to "one to one." With this, the aggregation of large numbers of audiences is becoming impossible – especially if you are running an advertising revenue based business model. This requires new … [Read more...] about Three questions, three answers: Santokh Singh
How to use social media for business marketing
Nehul Jagdish Kumar from India knows all too well how it feels to be rejected. He has been struggling for over a year to convince investors to back his novel project — a website catering to the information needs of farmers. India has been facing a growing agrarian crisis that has led to a rise in farmer suicides. Low prices for their produce, poor irrigation, absence of advanced technology and a lack of market knowledge are often cited as reasons for the plight of the farmers. Yet the agriculture sector seldom finds space in the mainstream media, which is obsessed with politics, crime, cricket and cinema. Kumar hopes to change that with his online AgriTimes portal. "The idea is to create a platform to provide news, information and eventually intelligence to farmers in the language they speak," Kumar told DW. "So that they can make informed decisions and eventually increase their incomes by not falling prey to middlemen." Kumar's is one of the 12 startups from across the world … [Read more...] about Media startups learn the art of selling ideas at DW boot camp
It has been one of the eternal questions of the Premier League era, echoing down the years as kits have got tighter and wage packets heavier. Will the bubble ever burst? Will the seemingly insatiable demand for the product ever level out? Will the thirst of giant media companies for live top-flight action in order to grow and retain their customer bases ever run dry? Will the exponential growth in TV rights income at home and abroad that has fuelled the endless inflation of the Premier League’s high-octane balloon ever level off? Every time the question has been posed, the answer has come back ever more emphatically: no. Just as one tectonic plate appears to be shifting, another slots into place to take broadcasting income to new heights. The bitter competition between Sky and BT Sport, both desperately using sport as a weapon in the battle for customers across TV, broadband, telephone and mobile, plus the increasing demand across the world in an international market that is … [Read more...] about Is the unthinkable happening – are people finally switching the football off?
How serious is Turkey’s crisis? Bad and getting worse by the day. Over the past five years, Turkey’s growth has been virtually keeping pace with that of China and India but it is now displaying the classic signs of overheating: a large trade deficit, a construction boom and soaring debt. Financial markets have taken fright at inflation, rising at an annual rate of more than 15%, and have been selling the Turkish lira, which is down by 45% against the US dollar since the start of the year. Two additional factors are exacerbating the crisis. Turkey’s president, Recep Tayyip Erdoğan, is opposed to raising interest rates to cool down the economy and support the currency and has used his recent election victory to impose his unorthodox views on the country’s central bank. The lack of interest-rate action has coincided with a marked worsening of Turkey’s relations with the US. Turkey’s decision to hold an American pastor, Andrew Brunson, under house … [Read more...] about How serious is Turkey’s lira crisis and what are the implications?
Last week, the four artists shortlisted for the Turner prize turned themselves into a four-strong collective in order to win as a group – a move that caused controversy in the press, consternation over social media and a bust-up on Radio 4 between the Guardian’s art critic Adrian Searle and his Sunday Times counterpart, Waldemar Januszczak. The four artists – Lawrence Abu Hamdan, Helen Cammock, Oscar Murillo and Tai Shani – said they came together “in the name of commonality, multiplicity and solidarity”. In case the politics underpinning the gesture were not obvious, the artists accepted their equal split of the £40,000 prize bearing stickers supporting Jeremy Corbyn and demanding: “Tories out.” “Historically,” says Ellen Mara De Wachter, author of a book called Co-Art: Artists on Creative Collaboration, “collectives have always been linked with a leftwing outlook. These four artists didn’t just talk the … [Read more...] about Artists assemble! How collectives took over the art world