The golden age of the millennials is already over. Generation Z is the new force in consumerism, and this cohort – scarred by the financial crisis and raised clutching a smartphone – has now eclipsed its predecessor in size. Barclays analyst Hiral Patel argues that Gen Z, who were born between 1995 and 2008, are not just “mini-millennials” and companies are “failing to appreciate the two generational cohorts are different”. In fact, in some respects the two generations are complete opposites of one another. Gen Z is expected to make up 40pc of consumers in the US, Europe and BRIC countries by 2020. In the US they already have $200bn of direct buying power and an extra $1tn of indirect buying... To continue reading this article Start your free trial of Premium Access all Premium articles Subscriber-only events Cancel any time Free for 30 days then only £2 per week Try Premium Access one Premium article per week … [Read more...] about Crazy spending? Not for Generation Z
Homosexuality is no longer the taboo it once was. But figures suggest that young people are even more open to experimentation than previously thought. Only two thirds of Generation Z identify as solely heterosexual, in stark contrast to previous generations, a study has found. Research by Ipsos Mori found that 66 per cent of young people, aged between 16 and 22, are "exclusively heterosexual" - the lowest figure of any generation. Among millennials, 71 per cent say they are exclusively heterosexual, as do 85 per cent of those in "Gen X", and 88 per cent of baby boomers. The research group suggested that social media was playing a part, with young people more likely to be aware of different sexualities because of the availability of such information on the internet. Researchers said the statistic showed that the youngest generation were "being affected by more open and fluid attitudes". Hannah Shrimpton, one of the authors of the report, said there was a … [Read more...] about Only two thirds of Generation Z identify as ‘exclusively heterosexual’
Not known for their patience, hedge funds are seeking to make a quick buck from an equally restless Generation Z.Bilibili Inc., the owner of China’s most popular website for streaming animation videos and mobile games, has attracted the likes of Tiger Global Management, Point72 Asset Management and Hillhouse Capital Management, Jeran Wittenstein of Bloomberg News reported.Shanghai-based Bilibili has around 72 million monthly active users, 82 percent of which are classified as Generation Z, or people aged nine to 28. Word of mouth has meant Bilibili’s user base is growing about as fast as Weibo Corp.’s did in the early years.But the comparison stops there, because unlike Weibo, Bilibili hasn’t quite figured out how to make money.Last year, the company generated 60 percent of its $379 million in sales from just one game: Fate/Grand Order, a role-playing import from Japan for which Bilibili has the exclusive … [Read more...] about What Do Hedge Funds and Generation Z Have in Common?
MANY people use titles like millennials and baby boomers to refer to various generations, and it can be confusing to decipher exactly what age group they're talking about. Although there's no official agreement on the exact year each generation begins, here is a rough guide to when each one starts and finishes – so that you can find out where you fit in. What are baby boomers? Following World War II, there was a ‘baby boom’, which gives this generation their nickname. The increased birth rates make them a large portion of the population, and they are typically born between the early to mid 1940s, to 1960 - 1964. They benefited from a time of increasing affluence and higher levels of income than their parents, and a surge in consumerism, enjoying more money to spend on food, clothes, and holidays. What is Generation X? Following the baby boomers, Generation X are born between the early-to-mid 1960s, and the early 1980s. Culturally, Generation X saw the rise of musical … [Read more...] about Who are Generation Z, Millennials and Baby Boomers? Generation groups explained
What do Generation Z make of the North East in 2018? DAVID WHETSTONE previews a show which might provide some answers It’s a big question, faintly ominous even, and it is posed on the Northern Stage website in big capital letters: “WHERE DO WE STAND?” Underneath comes an explanation (sort of), that it is “a kaleidoscopic view of the state of our nation through the eyes of Generation Z”. This is defined – by those whose job it is to define such things – as the generation born in 1995 or later and which follows on the heels of the so-called Millennials who reached young adulthood around the year 2000. Who or what follows ‘Z’ might be another good question. But at Northern Stage, associate director Louie Ingham is telling me about her work, much of which is aimed at getting young people involved in theatre and discussions around it. “I’m extremely passionate about theatre but I think it’s not the ‘go to’ … [Read more...] about How do Generation Z see the North East? Here’s a show that should have some answers