Carly Mallenbaum USA TODAY Published 2:32 PM EDT May 23, 2019 Today, many women own an item that they once thought didn’t exist: A bra that feels like it was made just for them. Just three years ago, Millennials were triumphantly going braless as a way to stick it to the man, and reject getting underwire stuck in their sides. But now, thanks to bespoke female-founded companies that are targeting clients through social platforms like Instagram and Facebook, there's a growing trend to order custom undergarments online,. Heidi Zak, co-founder of direct-to-consumer seller ThirdLove, got the idea to sell comfortable bras that “really focus on the woman” after she had a horrendous shopping experience at Victoria’s Secret several years ago. “The real ‘A-ha’ moment was going to a VS store, wandering around and per usual (being overwhelmed by) the velour and the wings and the really strong … [Read more...] about Braless no more! Custom bras are taking over the marketplace
Gen z vs millennials
In the blissed-out Seattle winter sunshine, the glass and steel conservatories known as the Spheres that mark the entrance to Amazon’s head office seem to sweep you up off the pavement with the promise of a glimpse into the future — and a good time. It is 9am and battalions of Amazonians, laptops and lattes in hand, head into Day 1 Building — it’s always Day 1 at Amazon, to remind workers that rest is for wimps. Once inside, they splice and dice the quadrillions of bytes of consumer data that surge through the retail giant’s servers and crash on to our mobile phones, computers and Alexas and encourage us to shop, shop and then shop some more. ‘People who bought this also bought…’ It’s optimistic, infectious stuff. Walk the few blocks to Pine Street, Seattle’s main drag, however, and the mood is very different. The Westlake Center is so quiet that entering a shop feels like intruding on the retailer’s private grief. In … [Read more...] about Amazon vs. Zara: who will control the high street fashion market?