Outdoor sport is almost like a religion in Australia, with kids packing into cars each weekend bound for organised chaos at parks and ovals, while millions diligently follow rugby, football and cricket on TV or at stadiums. The rituals help explain why eSports has been slow to catch on Down Under. But the Aussie passion for competition has gaming pioneers convinced that eSports has a future in the country -- even if the profile so far remains low. "There is still a general unawareness with what actually eSports is, so there is an education process that a lot of tournament organisers, or teams and clubs, are working through," GFinity Australia chief executive Dominic Remond told AFP. The firm ran their maiden eSports Elite Series in June and July, with teams from major cities in Australia playing Counter Strike Global Offensive, Street Fighter V and Rocket League. The event was held at Sydney's first eSports stadium -- which doubles as a TV show set -- with teams stationed above giant … [Read more...] about Great indoors: eSports gains foothold in Australia
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News by Press Association 26/07/2018, 2:48 am FacebookTwitterWhatsAppEmail Send us a story Sign up to our Daily newsletter Professional gaming is now a multi-million-pound business, with thousands of fans filling arenas to watch players compete against one another. The gatherings have grown from small local events between friends to worldwide showpieces that are streamed online by millions. Here is a look at the rise of eSports. – What is eSports? The practice of professional and competitive gaming, more widely known as eSports, has existed for as long as multiplayer video gaming has. However, improvements in technology have changed multiplayer from something that is done in one room by gamers on the same machine to an event that can include hundreds of players at once in different locations around the world, on different consoles and devices, linked by an internet connection. This, along with the vast growth of many video game developers, has enabled many … [Read more...] about What is eSports and why is it so popular?
Esports giant Gfinity has signed a multi-season deal with pizza group Domino's, delivering "significant investment" into its Challenger and Elite series. The deal will see Domino's because a presenting partner, tapping into the massive young adult demographic that consumes gaming and esports content - and presumably pizza. It grants Domino's exclusivity and an in-show presence throughout the 80 hours of liveFIFA, Rocket League and Street Fighter V broadcasts. On top of this, Domino's will receive bespoke content, broadcast and digital assets, player shirt sleeve branding, social media activations, customer relationship management, ticketing and hospitality. Domino's will promote both the Gfinity Challenger and Elite series to its consumers. The partnership, which runs until December 2020, represents the biggest commercial deal in Gfinity's history and builds on prior deals with the likes of Unilever (Lynx), HP Omen and Turtle Beach. Esports is one of the fastest-growing entertainment … [Read more...] about Esports giant Gfinity agrees “significant” sponsorship deal with Domino’s
Call of Duty enthusiasts are being given the chance to get up close to some of the best players in the world when they arrive in Coventry this summer. Splyce, one of the world’s leading esports organisations, is inviting fans to their three-day Call of Duty Champs UK Viewing Party at the Ricoh Arena that is taking place between Friday, August 17, and Sunday, August 19. “This is the chance for British Call of Duty: WWII Esports fans to watch the best teams in the world competing for top honours at the Call of Duty World League Championships, and even pick up some gaming tips to get the upper hand on their friends” said Splyce’s marketing director Josh Olin. Gaming fans will be able to watch Splyce’s Call of Duty team – which includes Birmingham-born duo Dylan Daly and Joshua-Lee Sheppard – take on global rivals from the Call of Duty World League. Since 2015 Splyce has been fielding top-level teams from North America, Europe and Asia across … [Read more...] about Call of Duty: The world’s top gamers are coming Coventry
Next Sunday, Cork City FC will play in a final for a chance to win €20,000. If they are victorious, the team will then travel to Las Vegas for an international showdown. We can’t wait for click-off.If you’re a little confused, bear with us. This isn’t a league game for Cork City – it’s a League of Legends game. On Sunday, May 13, an eSports team representing City will travel to Dublin to take part in the Three Ireland’s Estars final, arguably Ireland’s biggest eSports event to date.The event promises to be huge, with YouTube stars and Ireland’s top competitive gamers mingling under one roof.As part of the marketing drive, each of the teams will represent an FAI soccer club from across the country, but the connection to football ends there. League of Legends is one sport where sitting on the bench is exactly where you want to be. The final is the culmination of a league campaign in which each of the ten teams played nine … [Read more...] about Trip to Vegas on offer for Cork City gamers