Pixabay, personal archive Although more and more of St. Petersburg's residents are becoming environmentally aware, not everyone has the time – or information – to sort out their recycling properly. Fear not, EcoTaxi is on hand to help! The man behind the wheel of the Volkswagen Transporter that takes St. Petersburg residents’ recyclables to the right place is Vsevolod Vasilkioti. Until recently, Vsevolod was just an average guy who worked in an office and didn’t really give much thought to issues like waste management and recycling. All that changed about two years ago following a promise to his mother not to throw everything away into one bin and instead put aside recyclables. “Not much time passed until I subconsciously started to differentiate between the various types of plastic and learned the nuances between what can be brought in for recycling, where and in what quantities. Very quickly, this became a habit and I couldn’t bring … [Read more...] about Don’t know where to throw away recyclable waste? Call EcoTaxi!
Consumer attitudes towards brands
In an age of so much cultural change, it’s vital that brands regularly take stock of their “relevance” in current society. For a 117-year old brand like Gillette, exploring what masculinity actually means in this day and age was essential for its continued existence. Gillette is a brand that used to be only about the product and its performance; the clean-shaven business-look of previous decades. But ideas about male grooming are evolving, and so too is the concept of masculinity and what it means to be a man. To combat a slow march into irrelevance (how many more blades can a razor have?), Gillette released an ad in January that took radical action to shift the conversation to being about who men want to be. Read more: Gillette needs to sharpen up if it wants to stop ‘toxic masculinity’ Gillette abandoned its iconic “the best a man can get” slogan in favour of something more subtle, more inclusive, and more progressive. By instead asking … [Read more...] about Gillette proves that cultural relevance is key to a brand’s future performance
Companies that make and sell firearms have adapted in differing ways since the Columbine killings, some with increased marketing efforts and others by exiting the business. Amid a volatile sales climate, the American gun industry remains lucrative, with 1 million-plus firearms still sold each month.The rate of gun-related deaths, adjusted for population, is at highs not seen in the U.S. since the mid-1990s.The rising number of guns being produced and spikes in background checks have researchers concluding that more guns are now concentrated in fewer hands.count in 50 years of tracking by the Centers for Disease Control and Prevention. As the rate of gun-related deaths, adjusted for population, hits highs not seen since the mid-1990s, 44 percent of Americans say they personally know someone who had been shot. That exposure has led to a complex shift in attitudes toward the gun industry, which is facing an even more volatile environment in today's polarized political … [Read more...] about How guns sales and marketing have changed 20 years after Columbine massacre
Last Sunday marked the first anniversary of newspapers breaking the story of Cambridge Analytica. The Guardian and the New York Times revealed that the British political consulting firm had been able to harvest the personal data of millions of Facebook users without permission. Cambridge Analytica had to file for insolvency just a few months after the scandal, but most of the outrage fell on Facebook, which was dragged over the coals for allowing this to happen. The social media company’s founder and chief executive Mark Zuckerberg was hauled in front of politicians in the US and Europe, and Facebook has been working relentlessly to fix its reputation and restore public trust. Read more: Facebook to appeal £500,000 fine over Cambridge Analytica scandal The ramifications from the scandal are still being felt. To mark the occasion, I asked several tech experts to weigh in on the incident, and how it has affected not just Facebook, but the entire tech industry. What actually … [Read more...] about Facebook, Cambridge Analytica, and your data – a look back one year after the personal data scandal
BOEING WAS hoping for good headlines on March 13th, the day on which it planned the glitzy unveiling of its new long-haul 777X jetliner at its factory outside Seattle. Instead, tragic events three days earlier in Ethiopia prompted it to cancel the event. On March 10th a Boeing 737 MAX 8 crashed near the capital, Addis Ababa, killing all 157 people aboard. The apparent similarities between this crash and one five months ago involving a MAX 8 operated by Lion Air in Indonesia raised concerns among aviation authorities around the world. By March 13th virtually all the world’s fleet of MAX 8s had been grounded by airlines or regulators. The tragedy has also frightened Boeing’s investors. Within days its share price fell by more than 10%, wiping nearly $30bn off its market value. Accidents, even tragic ones, do not usually have such a chilling effect on planemakers’ shareholders. The crash last month off the coast of Texas of a Boeing 767 carrying cargo had virtually no … [Read more...] about Two tragic air disasters may not down Boeing