New research indicates that the social media reach of state-run Russian networks eclipsed that of the largest Leave campaigns in the run up to the Brexit referendum. A report produced by social media analysis company 89up shows that the pro-Brexit news coverage by the Kremlin-backed Russia Today (RT) and Sputnik networks netted approximately 134 million Twitter impressions ahead of the referendum. The two largest domestic Leave campaigns – Vote Leave and Leave.eu – generated potential impressions of 33 million and 11 million, respectively. Accounts confirmed to be Russian bots by US Congress investigations delivered over 10 million potential impressions during the referendum, the report states. This represents nearly a third of the potential reach of all tweets from the Vote Leave Twitter account during the period analysed. RT and Sputnik published at least 261 anti-EU articles in the six months leading up to the referendum. Many of these were "highly misleading", the … [Read more...] about Brexit: Russia had four times more social media impact than Leave campaign
Companies that use social media marketing
Security researchers have discovered that sensitive personal data of over 12,000 social media influencers from YouTube, Instagram, Twitter and Twitch has inadvertently been exposed in an unsecured Amazon server. UpGuard researchers said the data was leaked by Octoly, a Paris-based marketing agency that supplies social media stars with merchandise and products from top brands seeking reviews and endorsements. Some of their industry clients include beauty brands such as Dior, Sephora, L'Oreal, Estée Lauder and Lancôme as well as gaming giants Ubisoft and Blizzard Entertainment. Discovered in early January by UpGuard's director of cyber risk research Chris Vickery, the files were left in a misconfigured, publicly accessible Amazon Web Services (AWS) S3 cloud storage bucket. The database included the real names, addresses, phone, numbers, email addresses - including those specified for use with PayPal, and dates of birth for these social media influencers - many of whom often … [Read more...] about Octoly data leak: Personal details of 12,000 social media influencers exposed in cloud storage error
Samuel Pique-Perry, director of Monmouth-based So. Social Media, talks brands... More companies than ever before have embraced social media as a key marketing platform to attract and engage with their consumers, users, fans and suppliers. It’s 2018, so it’s fair to say that it would be disingenuous to pretend that social media is an emerging or unproven strategy for businesses. The proof is out there. In fact, it’s everywhere and to abstain from initiating your first social media marketing plan as soon as physically possible would be a grave mistake indeed. Appealing to your consumer base in your brand’s own ‘voice’ is a key element to successful social media marketing. Every brand has a voice, whether that voice is tailored towards grunge rock, tattooed, downhill biking fans or ladies who lunch with Prosecco at eleven in the morning – and the way your brand engages with these various social sectors should be governed … [Read more...] about SOCIAL MEDIA: If your brand had a voice, what would it say?
MARK LANGTRY’S recent viral video saw him catch fire while attempting to replicate Santa’s Christmas Eve schedule.But the 30-year-old’s bigger aim on social media is to fight fire with fire as he tackles fake news about science.The former UCD stalwart parted company with Longford Town midway through last season to take up a job as part of an EU-funded scientific travelling roadshow around Europe.That has led to bigger and better things with Langtry heading for Brussels later this month to give a presentation at European Union headquarters.On top of that, he is also heavily involved in the BT Young Scientist Exhibition which was launched this week, while he is also working in the Science Gallery in Trinity College.And for a man who has combined playing football with studying, science projects, acting, modelling and storm-chasing in the past, his on-field career has had to take a back seat for now.Langtry told SunSport: “I miss football and I’m not in any … [Read more...] about Former UCD star Mark Langtry is using social media to tackle fake news about science
BEYONCE can earn up to £800,000 for ONE post on social media, according to the experts.The Destiny's Child singer's announcement that she was pregnant with twins went on to become the most liked photo in Instagram's history - with 10.9 million likes.The global superstar, who rarely does interviews and only uses social media sporadically, has total control over her image - meaning she can make a pretty penny from her posts.According to D'Marie Analytics, Beyonce is the most marketable person on social media - meaning she had an advertising value of £800,000 ($1m) for just one post.Chief executive Frank Spadafora told Moneyish: "Her limited release of exclusive, curated content causes such frenzy from her audience. These days, less really is more."Because Queen Bey rarely includes endorsements, her posts are much more valuable than reality stars and bloggers - who tend to include several sponsored posts a month.In fact, she's only ever done TWO sponsored … [Read more...] about How Beyonce can make £800,000 by posting a single picture on social media