More 20 to 35-year-olds are turning to the fizzy, drink for grown ups as a lower calorie alternative to beer and brands like Kopparberg Passion Fruit and Mixed Berries hard seltzers are already on UK supermarket shelves including Tesco and Morrisons. … [Read more...] about Coca-Cola set to launch first ever alcoholic drink – no mixer required
“We have no plans to change the recipe of Coca-Cola Classic so it will be impacted by the government’s soft drinks tax,” said a spokesman for Coca-Cola European Partners, which is the bottler for Coca-Cola products in western Europe. “People love the taste ... and have told us not to change.” … [Read more...] about Coca-Cola to sell smaller bottles at higher prices in response to sugar tax
It’s unbelievable to think that the Olympia brand of cigarettes was marketed at the Japan Olympics in 1964. According to Michael Payne, the author of Olympic Turnaround, the cigarettes generated “over $1m in revenues for the [Olympic] Organizing Committee”. Future generations will no doubt look back at the sponsorship of South Korea’s Olympic games by fast food chains with similar incredulity. … [Read more...] about Cigarette companies don’t sponsor the Olympics. Why does Coca-Cola?
Howard Telford, head of soft drinks at Euromonitor International, a market research firm, said: “This is a departure for Coca-Cola, but I think this reflects the way that changing consumer tastes are pushing the company into less familiar areas like premium dairy, coffee, tea and now low-alcohol flavoured drinks. … [Read more...] about Coca-Cola to launch its first alcoholic drink
“The Coca-Cola Christmas truck tour is a one-off, annual event where we offer people a choice of 150ml samples of Coca-Cola Classic, Coca-Cola Zero Sugar or Diet Coke, so two of the three options are no sugar drinks. This is also reflected in the take-up of samples on the truck tour, with on average over 70% of what we sample being a zero-sugar option,” a spokesperson for the company said. … [Read more...] about Calls for ban on Coca-Cola’s Christmas truck tour over child health fears