Draught Bass is the beer that will not die and this week’s column is in praise of a venerable old brew that appears to be enjoying something of a renaissance in the last few months. Nothing the various owners of the brand have done to try to ignore it has, it would seem, diminished its popularity in this part of the world and people keep on telling me that Bass right now is as good as it’s been for many a year. There are a number of pubs serving multiple brews around the city who will not remove Bass from the pumps, as there would be an outcry if they did. This suggests that the owners of the brand – currently the conglomerate AB-InBev – have missed a trick while concerning themselves with flogging us Budweiser. While Marston’s have taken Pedigree and made it a nationally-known brand, Greene King have done likewise with Abbot Ale and even Coors have managed it by marketing the hell out of Sharp’s Doombar, Draught Bass has been left to its own … [Read more...] about Is the classic Draught Bass a better drink these days?
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The US women's football team is the best on the planet, but the sport's domestic league is virtually unknown. Players, organisers and fans hope that is about to change as the National Women's Soccer League (NWSL) is looking to capitalise on the national team's triumph at the World Cup in July -- and it could already be seeing a bounce. "We're seeing a huge wave from the World Cup. In the NWSL attendances have been up, so it's great to see," two-time world and Olympic champion Carli Lloyd told a group of reporters. Lloyd, 37, spoke after playing a match for New Jersey club side Sky Blue FC. More than a half hour after the game, Sky Blue FC players were still busy signing programmes, posters and calendars for the hundreds of young fans who lined up to meet their heroes. "There's a lot of people that still have no idea that there is a NWSL women's league," Lloyd said, and explained what the players could do to help change that. "Changing people's lives. Going down the line, signing … [Read more...] about US women’s league seeks World Cup-winning bounce