Having founded three companies that help entrepreneurs market themselves and their products, Bobbie Carlton knows a thing or two about building a brand. Carlton runs Boston-based firm Carlton PR & Marketing, and also founded Mass Innovation Nights, a monthly event that takes place in and around the Boston metro area that helps founders launch products, in addition to Innovation Women, a web platform that connects women experts with event planners looking to diversify their conference and event panels. "Getting on stage, you get the opportunity to tell your story, and when you tell your story you're connecting with opportunity," Carlton said, explaining her decision to focus on speaking engagements as Innovation Women's core business. The platform, launched in 2015, is subscription-based: Speakers pay $100 a year for a basic account. Between speakers and event planners, there are 4,500 users on the platform. "It's really hard to break into what we think of as the … [Read more...] about How getting social can build your business
Branding your business
A Scaling a business up is tricky. On one hand, this is a real success and clearly you are running a business that there is a demand for. That is the good news. Your description of the runaway train is exactly what could happen. Word spreads about your great product or service and more and more people start to avail of it, but the reality is that your business is not ready. In general terms, first, stop any activities which are generating new business - get your sales team to focus on existing customers, tone down your marketing, and pull out of any trade shows you are planning to attend over the next six months. Get some external help from either Enterprise Ireland or your Local Enterprise Office. They will both have mentors who have expertise in scaling up businesses. Use this expertise to sit down with your team and identify the areas that need to be addressed. Go as far as outsourcing some of your production, parallel to your own to give you increased capacity. All the signals are … [Read more...] about Put brakes on ‘runaway train’ your business has become, then scale up with outside help
How long have you been in your current role? I’ve been the Vice President of Cloud and Technology for the UK, Ireland and Israel for 2 years now. What are your day to day responsibilities? My role within Oracle is to lead the sales consulting and business development for all of technology offerings across UK, Ireland and Israel. I help to blend the strategy between on-premise solutions and cloud solutions, which is a key area of the strategy. What is your professional background? Previously I have been in several roles within Oracle, going back to 1994. I originally started as the Head of the Technology Office, and have since progressed to roles such as Chief Technology Architect of Western Europe, EMEA Hardware Engineered Systems Product Leader and Engineered Systems and Public Technology Cloud Leader for UK, Ireland and Israel. In 2016 I moved to my current role. How do your particular areas of expertise manifest themselves in your current role? One of my key areas of expertise … [Read more...] about ‘If you wait for something to hit the mainstream, your business won’t be looking at the menu; it’ll be on it’
PUBLISHED: 16:18 24 July 2018 | UPDATED: 16:18 24 July 2018 Jamie Brown and Steve Philp from Archant. Picture : ANTONY KELLY Jamie Brown of Archant’s Local Impact programme examines how you can make your business stand out from the crowd. How does your business stand out against its competition?In life we can be certain of death and taxes, in business we can also be certain of competition (some businesses do also get away with the whole tax thing).I am sure that there are businesses out there with competitors offering the same service, the same expertise and sometimes even the exact same product. Potential customers also don’t have to go that far to find the competition as Google does such a good job of bringing them all together in search results.In order to stand out when people are comparing businesses, a business needs all of its marketing ducks in a row. It needs a strong and recognisable brand, it needs visibility online with great continuity between its website … [Read more...] about Jamie Brown of Local Impact: How does your business stand out from its competition?
Opinion PUBLISHED: 10:49 12 June 2018 | UPDATED: 11:56 12 June 2018 Jamie Brown of Archant. Picture : ANTONY KELLY Jamie Brown of Archant Local Impact explains how you can access help to make your business stand out online. Did you know that ‘How do I promote my business?’ is searched 880 times on Google every month in the UK? This means that there are a lot of business owners out there that need some help. These business owners, who have busy day jobs, are probably experts in their field but when it comes to marketing they just need a helping hand… Sound familiar? So where do you start? Firstly, the most important thing is working out what you realistically want to achieve. All of us would like a million customers tomorrow, obviously, however the reality is that few of us could handle that level of custom and even fewer could afford the investment to achieve it. So for the sake of ease, say by the end of the year, you simply want to be making 10 more sales … [Read more...] about How can Archant’s Local Impact help your business stand out online?