PUBLISHED: 16:18 24 July 2018 | UPDATED: 16:18 24 July 2018 Jamie Brown and Steve Philp from Archant. Picture : ANTONY KELLY Jamie Brown of Archant’s Local Impact programme examines how you can make your business stand out from the crowd. How does your business stand out against its competition?In life we can be certain of death and taxes, in business we can also be certain of competition (some businesses do also get away with the whole tax thing).I am sure that there are businesses out there with competitors offering the same service, the same expertise and sometimes even the exact same product. Potential customers also don’t have to go that far to find the competition as Google does such a good job of bringing them all together in search results.In order to stand out when people are comparing businesses, a business needs all of its marketing ducks in a row. It needs a strong and recognisable brand, it needs visibility online with great continuity between its website … [Read more...] about Jamie Brown of Local Impact: How does your business stand out from its competition?
Branding your business
Opinion PUBLISHED: 10:49 12 June 2018 | UPDATED: 11:56 12 June 2018 Jamie Brown of Archant. Picture : ANTONY KELLY Jamie Brown of Archant Local Impact explains how you can access help to make your business stand out online. Did you know that ‘How do I promote my business?’ is searched 880 times on Google every month in the UK? This means that there are a lot of business owners out there that need some help. These business owners, who have busy day jobs, are probably experts in their field but when it comes to marketing they just need a helping hand… Sound familiar? So where do you start? Firstly, the most important thing is working out what you realistically want to achieve. All of us would like a million customers tomorrow, obviously, however the reality is that few of us could handle that level of custom and even fewer could afford the investment to achieve it. So for the sake of ease, say by the end of the year, you simply want to be making 10 more sales … [Read more...] about How can Archant’s Local Impact help your business stand out online?
A: Start by chatting with your Local Enterprise Office, which will have lots of information for you on this topic. You may also be eligible for grant assistance and they will talk you through the options here. Obviously, banks are back lending - and that could be a credible option for you. If you are struggling to raise funds, Microfinance Ireland is now used by lots of Irish companies as they provide unsecured borrowings for people who may have a difficulty sourcing funds through other channels. Crowdfunding has also become more popular with several Irish and international operators in this space. Don't forget, if you are looking at crowdfunding, that you may well be able to market to your investors and use these as brand ambassadors also. As your business gets a little further down the road, don't forget some of the angel investor groups like HBAN. In many cases, investment by groups like this might be eligible for match funding from Enterprise Ireland depending on how they … [Read more...] about Count the cost of borrowing as you build your business
An animated Mark Harvey presents at the latest Lovewell Blake Building Brilliance in Business Masterclass. Picture: Andy Newman Archant Modern brands drive growth – does yours? That was the direct and challenging question posed by marketing expert Mark Harvey at a recent masterclass run by Future50 partner Lovewell Blake. There are seven key lessons about modern branding, and three critical steps that all businesses can take to ensure that their brand plays a - perhaps the - central part in growing that business. So says marketing expert Mark Harvey, presenting at the latest Building Brilliance in Business masterclass. “The biggest mistake that many companies make when considering brand is to get the crayons out too soon and think only of brand in terms of visual identity,” he said. “It is really important to have the commercial conversation first – what does your brand need to achieve in commercial terms, and how can it be embraced in the totality of … [Read more...] about Future50 partner masterclass: How can you use branding to grow your business?
0 Comments Want to Kick Start your business with over £200K investment with Lidl? Here's how to apply BelfastTelegraph.co.uk Lidl are on the look out for small and medium businesses across Northern Ireland to take part in their new Kick Start development programme. https://www.belfasttelegraph.co.uk/service/sponsored-articles/want-to-kick-start-your-business-with-over-200k-investment-with-lidl-heres-how-to-apply-36696611.html https://www.belfasttelegraph.co.uk/incoming/article36696637.ece/0954f/AUTOCROP/h342/Suppliers-collage.jpg Email Lidl are on the look out for small and medium businesses across Northern Ireland to take part in their new Kick Start development programme. What is Kick Start?Kick Start is a brand new Supplier Development Programme developed by Lidl in conjunction with Bord Bia to give Irish food and drink suppliers the chance to showcase their products in Lidl stores all over the island of Ireland. How will Kick Start boost your business?All selected … [Read more...] about Want to Kick Start your business with over £200K investment with Lidl? Here’s how to apply