Erik Brady USA TODAY Published 4:42 PM EST Feb 4, 2019 It’s often said of the Super Bowl that the ads are better than the game. “Well,” Tim Ellis said, “I’m never going to agree with that.” How could he? Ellis is the NFL’s executive vice president and chief marketing officer. And the ad he helmed for the league won USA TODAY’s Ad Meter, a ranking of Super Bowl ads by consumer rating. The commercial, a salute to the NFL’s upcoming 100th season, is a tour de force of famous faces and smashing tables at a banquet where a football falling off a giant cake leads to a riotous romp through generations of NFL history. Peter Berg, the ad’s director, said whether it’s for a movie or a commercial, “you need a really good simple core idea that works, that can be distilled to one line.” Berg’s simple line for this one: “Tackle football game breaks out at an awards show.” Glenn Cole, founder … [Read more...] about Super Bowl: How NFL beat itself with winning ad during big game
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Super Bowl 2019: It’s time for NFL to move the big game to Saturday
Andy Nesbitt For The Win Published 11:00 AM EST Feb 3, 2019 Here we are living in the year 2019, a time when just about everything is designed to make our lives feel more convenient and enjoyable. With a touch of a few buttons on our phone we can get food delivered from an almost limitless number of restaurants, all with the added bonus of not having to talk with another human to get it done. Things like Netflix, Amazon, Hulu, etc., have made it so we never have to leave the house to rent a movie, or even a TV show that we might have missed. And yet here we are, in the year 2019, still having the Super Bowl on a Sunday night. Which is neither that convenient nor as enjoyable as it could be. The fix for this problem is really darn simple — move the game to Saturday. Crazy, right? I know this isn't a groundbreaking idea, but come on, it's beyond time for the change to happen. I get that professional football has long been known for being played on Sunday, so having the … [Read more...] about Super Bowl 2019: It’s time for NFL to move the big game to Saturday
Big-hitting movie producers believe Islington film school will ‘reflect diversity of London’
PUBLISHED: 10:13 07 November 2018 | UPDATED: 10:23 07 November 2018 James Scott A digital impression of the London Screen Academy, an Islington film school due to open in 2019. Photo by London Screen Academy Archant An incoming Islington film school will “reflect the diversity and cultural richness of London”, according to the illustrious names in the movie industry backing the project. A digital impression of the London Screen Academy, an Islington film school due to open in 2019. Photo by London Screen AcademyThe stage is set for the London Screen Academy (LSA) to open in September 2019, with 300 budding film-makers to be welcomed through the doors of the transformed Ladbroke House building in Highbury. Just down the road from the City of London Academy, Highbury Grove, the school – based on Pinewood Studios – will give students aged between 16 and 19 a hands-on approach to the film and television industries. Nick Watkiss, who … [Read more...] about Big-hitting movie producers believe Islington film school will ‘reflect diversity of London’
Former Chester student stars in her first big screen movie
A former Chester student is about to unveil her first starring role in a major film to an audience of family and friends at the Vue at Cheshire Oaks later this month. Anna Demetriou, who went to Upton-by-Chester High School and used to live in Backford, is starring in the new Viking fantasy film Of Gods and Warriors which also features screen legend Terence Stamp and Hollyoaks actor Will Mellor. It is the culmination of a long-held ambition to become an actor which began in infancy and saw her devouring movies on tape and disc while developing an all-consuming ambition to follow in the footsteps of her idol Barbra Streisand. Chester audiences have already seen her in action as part of shows staged by Tip Top Productions at the Forum Studio Theatre and the Grosvenor Park Young Theatre Company. Anna, 25, admits she was an exuberant child and this is what set her on the path to an acting career: “My parents told me I had so much energy as a kid they weren’t sure what to do … [Read more...] about Former Chester student stars in her first big screen movie
Fortnite wants players to make their own superhero movies
Fortnite is calling on players to create their own superhero movies within the game and submit them as part of a new competition.The hugely popular battle royale game is asking players to use the game’s built-in replay system to create a unique movie for its #FortniteBlockbuster challenge.Those keen to enter are being asked to submit their creations as an upload to YouTube, including the competition’s hashtag in the title, by July 11.As a prize, five finalists will each receive 10,000 V-Bucks – Fortnite’s in-game currency – while the grand prize winner will also see their film played on the big screen at the in-game drive-in cinema Risky Reels, its title displayed on the cinema’s marquee and a poster for their film appear in the game, as well as 25,000 V-Bucks.“Every hero needs a story and we invite you to show us yours. Put your filmmaking skills to the test to write and direct the ultimate Season 4 superhero flick,” Fortnite said in its … [Read more...] about Fortnite wants players to make their own superhero movies