Best business model

Using valuable start-up experience, Adam Dorfman will launch ‘If, When, Then,’ a platform designed to be an open platform for job seekers to acquire future skills in a community environment and create new employment outcomes in high valued sectors. A speaker on BR’s Focus on Blockchain, he makes the case for platform business models as one of the best use cases for blockchain. Started with USD 50,000, coming from own funds and angel investments, ‘If, When, Then’ will see its beta version hit the market within three months. Already counting on 80 partners, the start-up is seeking additional funding from a future ICO marketing campaign. In developing ‘If, When, Then’, Dorfman used his experience with growing a startup that helped Amazon sellers increase their reputation with a lot of success. “I got to see how the startup grew and how different decisions were impacting Amazon’s ranking system. So I became motivated to learn everything … [Read more...] about Platform business models as a good use case for blockchain

With only 42 percent of companies having a website, 33 percent of employees using computers and 7 percent of companies selling their products online, Romania is on the last place in the EU for digitalization rates. Is there a direct link between companies’ digitalization level and the revenues they generate? A study by consulting company Valoria – the Digitalization Barometer for Romanian companies – analyzed the impact of digitalization on the revenues of Romanian companies. Of all the responding companies, those with revenues between EUR 50-100 million were the most influenced by digitalization (59 percent), followed by those with revenues of over EUR 100 million (50 percent) and start-ups with revenues of under EUR 1 million (48 percent). When it comes to the knowledge needed for implementing digitalization, 61 percent of the companies with revenues between EUR 10 and 50 million say that they are very ready, followed by 56 percent of the companies with revenues of … [Read more...] about Romanian companies expect digitalization to increase their revenues, but many are still not ready to adopt a digital business model

Copywriter since 2001. Entrepreneur since 2004. Brand Consultant since 2005. Creative Director since 2007. #rusuplusbortun since 2008. Juror, speaker & contributor since 2010. Member of Art Director’s Club Romania since 2014.  BR talked with Catalin Rusu, chief creative partner & CEO Rusu +Bortun about last year’s changes and what is 2018 bringing both for the agency he is representing and the whole Romanian advertising industry. By Romanita Oprea How was 2017 for the agency in terms of turnover /revenues? It was a good year also in terms of figures. Our turnover remains around EUR 800,000. What were the departments that were most successful? What about the least successful ones? 2016 was a very, very digital year for us. Last year, the branding business was extremely active. We started a new chapter in 2017 with our new partners, and we’ve done a lot of identity projects including Raiffeisen Bank, CEO Clubs International, Alexandrion Group, Carturesti, … [Read more...] about Interview. Catalin Rusu (Rusu + Bortun): “New business models are a must. We cannot think and act like 20 years ago”