The advertising industry is suffering a crisis in creativity as both brands and industry awards pursue short-term targets, according to a report published today. The Institute of Practitioners in Advertising (IPA) has warned creativity no longer translates into effective marketing, with award-winning creative campaigns now at their lowest levels of effectiveness in more than 20 years. Read more: Ad industry faces brain drain amid creativity crisis The research, which measured effectiveness through market share gain, warned the collapse in efficiency was down to a growing trend of short-termism, as brands seek instant results from their campaigns. While creativity has traditionally been the key driver of successful marketing, its results are rarely seen over short periods of time, meaning it is often shunned in favour of more tangible methods. The trend has also been exacerbated by a tendency for industry awards to celebrate campaigns that pursue short-term goals, the report stated. … [Read more...] about Why creative marketing has stopped working
Award winning marketing campaigns
We try out the food at the award-winning Click’em Inn
The Click’em Inn - a well-known Lincolnshire countryside gem – is a long-term favourite, especially with real ale fans. It’s location at Swinhope, near Binbrook, attracts a wide range of visitors, from locals and those taking a short drive out into the country, to cyclists and walkers popping in for some refreshment mid-way through their rides or rambles. There’s a beer garden, bar area, plus a nice conservatory for dining. The pub has received numerous awards over the years, and is a serial winner of Camra’s (the Campaign for real ale) Country Pub of the Year accolade. But is the food as good as its drinks? We gave it a try to find out… How was the food? I had the homemade steak pie and my dining partner had the homemade hunter’s chicken. My pie was of excellent quality. It had a crisp shortcrust pastry and was absolutely packed with beef. The generous slab was oozing with meaty goodness. Each bite was moist, tender and flavoursome. … [Read more...] about We try out the food at the award-winning Click’em Inn
Marketing Edinburgh boss quits two months after £300k public funding cut
0 Have your say The figurehead of the body charged with selling Edinburgh to the rest of the world has quit - two months after its public funding was cut by a third. John Donnelly has resigned after five years at the helm of Marketing Edinburgh, which had £300,000 slashed from its budget in February.He had been outspoken in his criticism of proposals to strip the body of almost all of its subsidy from the local authority over the next two years.Mr Donnelly had warned Edinburgh would be left “vulnerable” to economic decline, risked severing “critical pipelines” and claimed its efforts to attract inward investment, business conferences and film productions would be “severely compromised.”In a letter to councillors in the run-up to its annual budget meeting he also said the city faced becoming “inward-looking and insular” if the cuts to his £890,000 budget went ahead.However, despite winning the support of … [Read more...] about Marketing Edinburgh boss quits two months after £300k public funding cut
Cork and Limerick Chambers win award for M20 collaboration
Limerick and Cork Chambers have won the prestigious ‘Most Successful Policy Campaign’ award for their joint campaign ‘Gearing up for the M20 Cork – Limerick Motorway’ at the Chambers Ireland Annual Chamber Awards.Both Limerick and Cork Chambers have long argued that a motorway linking the two cities is vital for the economy in the south of the country.“I’m pleased to accept this award in recognition of the commitment and determination of Cork and Limerick Chamber to secure the delivery of this vital piece of infrastructure," said Dee Ryan, Limerick Chamber CEO "A multi-city approach is the only way to realise a counter-balance to Dublin, and connectivity by motorway between Ireland's second and third largest cities is crucial," she added. Speaking at the Chamber Awards, Conor Healy, CEO of Cork Chamber said: “The M20 is a critical investment for the future of the southern region. Connecting Ireland’s second and third largest city … [Read more...] about Cork and Limerick Chambers win award for M20 collaboration
Robert wins ‘most influential CEO’ award
The CEO of leading Derry-based Cyber Security firm MetaCompliance, has been awarded the ‘Most Influential CEO of the Year IT’ Award. Robert O’Brien, from MetaCompliance, received the award at the CV Corporate Excellence Awards 2019.The 2019 Corporate Excellence Awards recognise and celebrate professionals and companies from across the globe that have gone above and beyond to maintain leadership in their industry, innovate and achieve outstanding results compared to their peers.Derry based MetaCompliance has been developing software and content for the Cyber Security and Compliance market since 2005 from its Patrick Street base.Under Robert’s leadership, the company has quickly become one of the world’s leading providers of Cyber Security and Compliance software.With more than 30 years’ experience in the IT industry, Robert has led the business on a transformational journey that leverages the organisation’s deep domain experience in Information … [Read more...] about Robert wins ‘most influential CEO’ award