I don't think it was meant as a compliment, but I'm rather flattered by the attack on me by Dogs4Us, one of the country's biggest seller of puppies. As such, it has a huge vested interest in opposing Lucy's Law, which aims to put out of business cruel puppy farmers who breed puppies in horrendous conditions. Lucy's Law will do this by banning shops and other third party dealers from selling puppies and acting as the “respectable” front for this dreadful trade. Environment Secretary Michael Gove has declared that the Government will enact Lucy's Law, and Dogs4Us aren't happy. “Lucy’s Law has been driven forward by Marc Abraham (vet) and Andrew Penman Daily Mirror (journalist) both have absolutely no experience of dealing with breeders or purchasers and are therefore ignorant to the true outcome of what will happen if this ban is introduced,” it says on its website and leaflets at its shops. First the bit that's true: I admit to having limited experience of … [Read more...] about Dogs4Us tries to claim that expert award-winning vet Marc has “no experience”
Award winning marketing campaigns
Poacher rail line awarded for RAF 100 marketing campaign
Lincolnshire’s Poacher Line Community Rail Partnership has been presented with a national award at the annual Association of Community Rail Partnerships (ACoRP) Community Rail Awards. They overcame strong nationwide competition to win the Best Marketing or Communications Campaign Award with their project to promote the Royal Air Force’s centenary year along the line, which runs between Nottingham and Skegness.The award recognised the partnership’s work in creating a marketing campaign that quite literally reached for the skies, promoting the aviation visitor centres that are accessible along the line, and encouraging as many people as possible to visit the sites by rail and CallConnect bus.The campaign included several events on the Poacher Line, including a vintage afternoon at Sleaford Railway Station, and taking a replica Red Arrow to Birmingham New Street Station as part of ACoRP’s national Community Rail in the City initiative. The Poacher Line’s … [Read more...] about Poacher rail line awarded for RAF 100 marketing campaign
Funding boost brews up a treat for award-winning pub owners
A multi-award winning brewery which has a site in Little Eaton has invested in new equipment through crowd funding. The family-owned DerbyB rewing Company - which runs the Queen’s Head pub - raised £500,000 through the campaign in 2017 and has invested it in new kit which includes a glycol cooling system, a large fermentation vessel and canning and kegging machinery.As well as its own sites. Derby Brewing Company beer is available from pubs, bars and shops across the UK - as well as Tesco, Asda, Co-op and Majestic in Derbyshire.Head brewer Andy Marshall said: “We’ll be experimenting with techniques and styles for customers to explore different flavours from our new limited edition craft beer range.”The new equipment will help the firm to keep up with demand. Andy said: “Our crafted range has been hugely popular since its launch last year. “We are now developing it further by putting it in cans, which will minimise the time between us brewing it … [Read more...] about Funding boost brews up a treat for award-winning pub owners
CrossMedia Marketing Conference returns in September
THE Crossmedia (Krossmiðlun) conference returns for the fifth time on Friday 14th September between 8:30-12:00 and will be held at Grand Hotel, Reykjavik. Hosted by Pipar\TBWA. This year’s conference will focus on GDPR. In previous years, Crossmedia has spoken about topics such as virtual reality advertisement and digital strategy—both of which have since become more prevalent in advertising. Organisers claim this proves how on-the-pulse the conference is and how valuable the knowledge learned will be. GDPR, or General Data Protection Regulation, has been implemented in May 2018 to regulate the commercial use of personal data held by companies and how it is processed. A company must now establish a transparent reason as to why personal data is collected and how it is used. This policy drastically affects the way personal data is used in regard to advertising, which can leave some businesses scratching their heads about what to do next. But there are experts out there … [Read more...] about CrossMedia Marketing Conference returns in September
Grantham residents win fight for CCTV coverage
A new CCTV camera has been installed in Springfield Road, Grantham, after a campaign by residents from a nearby housing development.The additional camera gives South Kesteven District Council CCTV operators a view of Springfield Road access points to the Bovis estate, the local play area and approaches to the nearby railway bridge.It follows a campaign by local residents living on the nearby Bovis Homes Mallard Quarter development, after they set up a committee and a Facebook group to collectively tackle issues affecting the area.Steve Whitlow, of Bradley Drive, has been instrumental in driving the campaign for CCTV. He said: “I would like to thank Rob Hughes, the SKDC CCTV manager, who has been the influential person here. He has been very helpful from the original query about the £68,000 Bovis paid for this.”David Thomas, who has lived on the estate for two years, said he was hopeful that the camera will have a positive impact. He said: “I am pleased to see the … [Read more...] about Grantham residents win fight for CCTV coverage