The advertising industry is currently enthralled by a prophet of its imminent demise. Scott Galloway is a professor at New York University’s Stern School of Business, and founder of a marketing consultancy. In a much-shared YouTube video, he delivers a talk entitled “The Death of the Advertising-Industrial Complex” to an audience of young marketers. In it, he argues that businesses can no longer rely on advertising to compensate for mediocre products. Until the 1990s, says Galloway, the path to success lay in taking “an average beer, average car, or average suit” and wrapping it in appealing associations – this one makes you feel more elegant, this one makes you feel younger. Now, we live in an age in which the intangible haze of soft-sell is no longer necessary, and the battle for market share comes down to the raw strength of your product. “The sun has passed midday on brand,” he says. Galloway, lean of frame, dresses in the austerely … [Read more...] about ConsumerBusinessSpotlightConsumerBusinessSpotlightConsumerBusinessSpotlightConsumerBusinessSpotlightConsumerBusinessSpotlightThe death of Don Draper
Autoplay_video
Microsoft is finally updating Notepad – here’s what’s changing
News by Press Association 12/07/2018, 12:50 pm FacebookTwitterWhatsAppEmail Send us a story Sign up to our Daily newsletter Microsoft is planning to roll out some new features to its Notepad app for the first time in years – but don’t worry, it’s nothing too radical. Notepad’s simple approach has been largely unchanged since it arrived on Windows 1.0 in 1985, but the next version of Windows 10 will see some small yet long-requested additions to the app. The company’s latest preview includes some improvements to find and replace on Notepad, including an option to wrap around. It’s finally possible to zoom the text size as well, simply by holding the Ctrl button and the + or – keys. “A long outstanding request has been to add the ability to display line and column numbers when word-wrap is enabled,” the company added. “This is now possible in Notepad and we’ve made the status bar visible by default. … [Read more...] about Microsoft is finally updating Notepad – here’s what’s changing
ConsumerBusinessSpotlightConsumerBusinessSpotlightConsumerBusinessSpotlightConsumerBusinessSpotlightConsumerBusinessSpotlight Putting video ads in Facebook Messenger may be the final straw for users
Imagine this: You’re messaging a friend on Facebook, one you haven’t seen in a while, trying to make plans to catch up. Maybe you’re walking while you type, or are just a little distracted, and you go to press send on another message. Suddenly, though, and seemingly out of nowhere, a video ad starts playing on your screen; maybe you accidentally click it, immediately and inadvertently sending you straight to a download page or even into another app. In a matter of seconds, you’re no longer letting Karen know, yeah, you’re free for lunch at one, but unexpectedly downloading the twelfth iteration of an overwrought Words With Friends. Sadly this fever dream, this nightmare, is not just that. It’s your brand new user experience on Facebook’s messaging platform, Messenger. From his “beachside cabana” at the Cannes Lions advertising festival on Tuesday, head of ad business for Messenger Stefanos Loukakos announced that Facebook had … [Read more...] about ConsumerBusinessSpotlightConsumerBusinessSpotlightConsumerBusinessSpotlightConsumerBusinessSpotlightConsumerBusinessSpotlight Putting video ads in Facebook Messenger may be the final straw for users
Prince’s death: New photos, video show singer on the day before he died
Share This Story! Let friends in your social network know what you are reading about Facebook Email Twitter Google+ LinkedIn Pinterest Prince's death: New photos, video show singer on the day before he died Now that their probe of the singer's 2016 death from a fentanyl overdose is complete, investigators are publishing reams of documents, photos and video. Sent! A link has been sent to your friend's email address. Posted! A link has been posted to your Facebook feed. 1 Join the Conversation To find out more about Facebook commenting please read the Conversation Guidelines and FAQs Maria Puente and Jayme Deerwester, USA TODAY Published 2:08 a.m. ChT April 21, 2018 | Updated 4:05 a.m. ChT April 21, 2018 CLOSE Newly released investigative material in the probe into Prince's death include a police video showing Prince walking into a clinic the day before he died. (April 19) AP CONNECT TWEET LINKEDIN 1 COMMENT EMAIL … [Read more...] about Prince’s death: New photos, video show singer on the day before he died
Twitter down: Site stops working as users can’t see new posts
Twitter has stopped working. Users can't see any new posts on the site. Instead, timelines are filled with old posts, suggesting the feeds aren't updating. The problems started in the past few minutes, according to the site Down Detector. 11 useful Twitter features you might not know about + show all 11 useful Twitter features you might not know about 1/11 Twitter’s dark blue Night Mode is a lot easier on your eyes than its regular, vibrant theme. On the site, you can enable it by clicking your profile photo (on the right-hand side of the bar at the top of the screen) and selecting Night Mode. On Android and iOS, you need to tap your profile picture at the top of the screen and select Night Mode. 2/11 A “small group” of users are no longer restricted by Twitter’s 140-character tweet limit. Even if you’re not a chosen one, you can double your limit to 280 characters on desktop by downloading the Tampermonkey plugin, going to … [Read more...] about Twitter down: Site stops working as users can’t see new posts