Love Island star Molly-Mae Hague has been given a warning over social media promotions, after an £8,000 online giveaway was found to have broken official rules. The Advertising Standards Authority (ASA) said the influencer’s prize draw, which she held to mark reaching 1 million YouTube subscribers, was not administered fairly. Hague , who appeared on Love Island in 2019 and is still in a relationship with Tommy Fury, who she “coupled up” with on the show, ran the promotion in September 2020, giving her followers the chance to win luxury goods – including Louis Vuitton luggage and a laptop – if they liked her post, subscribed and tagged a friend on her social media channels. The star, who has more than five million followers on Instagram, said the prizes were not part of a sponsorship deal and that she had paid for them herself. A winner was selected by a computer programme, the ASA said, from 100 entrants who had been chosen at random out of a hat. Advertisement However, the watchdog said it had not seen evidence to show the initial selection was random. Twelve people complained, claiming not all entrants had an equal chance of winning as they… Read full this story
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