Boris Johnson’s drive to curb the spiralling cost of obesity to the NHS will this week enlist one of Britain’s most successful businessmen to spearhead a new pilot scheme that will reward the public for cutting their calorie intake. Sky News has learnt that ministers have enlisted Sir Keith Mills, founder of the Air Miles and Nectar loyalty programmes, to spearhead the initiative. A Whitehall source said the plan would be unveiled on Thursday to coincide with World Obesity Day. It has been drawn up with the encouragement of the prime minister as he tries to find ways to reduce the £6bn annual cost of obesity-related illnesses. Figures published last year suggested that nearly two-thirds of adults in England are either overweight or living with obesity. Advertisement Sir Keith is understood to have been asked by ministers to head a taskforce that will draw on best practice from around the world – such as Singapore’s National Steps Challenge – to devise and test new ways of encouraging consumers to exercise more. Public and private sector partners are expected to become involved, although it was unclear on Wednesday whether major supermarkets or gym chains had been approached at this stage. More… Read full this story
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