Like so many others, the coronavirus has robbed travel influencers of their livelihoods. International travel is almost impossible and advertising partners have drastically scaled back their orders. Many of them now advertise fashion, sandwich spreads or mail-order companies. But some influencers carry on regardless. Clients around the world are using them and their immense influence to market travel destinations ― especially during the COVID crisis. Travel influencers promote travel to high-risk areas Like the Gulf emirate of Dubai. It relies on social media stars to attract vacationers ― after all, it wants to become the “world’s leading tourist destination,” in the words of the tourism authority’s website. Influencers receive numerous benefits in Dubai. In return, they are supposed to persuade people willing to travel to book their vacation in the desert city despite the coronavirus pandemic and recent scandals about human rights violations . Dubai’s tourism authority did not respond to DW’s inquiries. Despite COVID pandemic, Dubai wants to attract holidaymakers by partnering with travel influencers There are also numerous pictures circulating on Instagram from the Maldives, Portugal and Mexico . Influencers are being criticized for their carefree posts ― and not just because all these destinations are coronavirus risk areas. Their… Read full this story
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