Asda will remove cartoon characters from own-brand sweets treats including ice-cream and flavoured milk in its fight against child obesity. Pressure from health campaigners has seen Asda and Lidl recently alter their packaging to tackle obesity in children and to make life easier for parents being pestered to buy the wrong things It will scrap colourful creatures like a crocodile on its Rice Snaps, a friendly lion on its Frosted Flakes and a unicorn which appears on the front of Rainbow Hoops. Health campaigners have criticised such packaging as the cartoons are a draw for children and should be scrapped in the fight against obesity. And it follows Lidl which became the first grocery chain to announce it would ditch familiar figures from eight types of its own label cereal in the Spring. Today experts called for other supermarkets and cereal brands to follow suit and remove cartoon characters from the packaging. Tam Fry chairman of the National Obesity Forum said: "There's a lot of research that shows kids are taken with animals pictured on food wrapping and cartons and pester parents to buy the products but they don't care what's inside. "What Asda and Lidl have done is a… Read full this story
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