Box office hits including Disney films, Harry Potter series and James Bond are awash with junk food that would fail UK advertising rules, scientists say

Disney, Marvel and James Bond films are among the box office successes featuring unhealthy food that would fail UK advertising rules, scientists say.  US researchers looked at the 250 top-grossing films in the US between 1994 and 2018, which also included Harry Potter, Avatar, Toy Story and more adult films such as Pulp Fiction and The Matrix.  They found that 73 per cent of the films would be unhealthy enough to fail legal healthy advertising standards in the UK for food and 90 per cent would fail for beverages.   This was based on the Nutrient Profile Index developed by the UK Food Standards Agency (FSA) – a tool to help differentiate foods and improve the balance of TV advertising to children.   Nearly every film in the study sample featured at least one food scene and one beverage scene, racking up a total of 9,198 foods and 5,748 drinks. Across 9,198 foods, snacks and sweets – including baked goods and processed salty snacks – were the most common items to feature on screen, starring in 2,173 or 23.6 per cent of food scenes.  In the drinks category, 2,303 out of 5,748 (40.1 per cent) were alcoholic – the most commonly depicted… Read full this story

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