It seems a 24/7 Christmas music radio station wasn't enough to whet the appetite of festive fiends – we now have an all-day movie station dedicated to the darn holiday launching three months before the actual event.
Not long after it was announced Magic was kick-starting its festive pop-up radio station dedicated to all that jingles bells and rocks, Sony Movies is now launching its own special Christmas station for films.
There is such a thing as Christmas coming early, and then there is this. Still, we suppose it's just the Grinchy ones out there who aren't wrapping themselves in tinsel at this news.
From Thursday, September 24, the Sony Movies Christmas pop-up channel will be airing Christmas classics, new premieres and those indulgent treats to get you in the holiday spirit.
Being the gift that keeps on giving, punters can enjoy UK premieres of A Beauty and the Beast Christmas, Marrying Father Christmas, and The Christmas Cabin, as well as free to Air newbies A Christmas Eve Miracle, Christmas Cruise, Lucky Christmas, The Christmas Contract, and Magic Stocking.
Or, you know, a cheeky little themed weekend to warm your eggnog, such as Christmas Comedies, Naughty vs. Nice, Wicked Christmas, Singing for Christmas.
Ergh, you can just smell the happiness from here, can't you?
Oh, and if you think this stops on December 25, think again – Sony is taking it all the way through to January.
Even though many of us have no idea what state our lives will be come Christmas, including how many dang people we can hang out with on the day itself, Magic radio is also dangling the mistletoe suspiciously early after it launched a station dedicated to festive tunes last month.
The Bauer station provided its musical wares online only this year, due to the pandemic, with Ronan Keating, Magic Radio Breakfast presenter, saying, via RadioToday: '2020 has been a hard year for us all – what better way to lift our spirits than bringing Christmas forward a few months?
'One of the most fulfilling parts of working at Magic Radio is to be able to connect with our listeners and bring a smile to their faces, so I can't wait to launch Magic 100% Christmas and turn up the Christmas cheer!'
We can't escape it anymore – Christmas is coming.
Sony Movies Christmas will be available on Freeview 50, Sky 319, Virgin 424, Freesat 303.
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