The outright ban on international travel and restrictions on taking trips within Japan as a result of the coronavirus have dealt a harsh blow to social influencers and others who used their social media presence to promote destinations, hotel brands and travel equipment and accessories. It has been a similar situation for Instagrammers, Tweeters and Flickr users in the fashion sector, with the world’s major runway events and season launches either on hold or cancelled. For some of Japan’s most-followed influencers, it has been a chance to both take a much-needed break from the constant pressures of work and also an opportunity to take stock, to examine alternative ways to reach out to followers and to prepare to ramp up their offerings just as soon as the restrictions are lifted. Read more: Coronavirus: Is working from home becoming the new normal in Japan? “It was not a full lockdown, but because all of Tokyo was on pause, most of our schedules had to be cancelled, including all the events related to the Olympic Games,” said Noah, a South Korean model, DJ and influencer who works alongside his Japanese partner, Taiki. “All we have been able to do for the last few… Read full this story
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