While thinking out of the box has been a prerequisite for many a startup to emerge and thrive, for the two entrepreneurs behind Berlin-based Grüneo it’s rather important to put the right stuff into boxes. Basically operating as a Spanish-German joint venture, Alicia Ferrer hailing from a town near Barcelona, and Lena Müller from Hof in Bavaria, Germany, have joined forces in Berlin. Ferrer has a background in marketing in business, while Müller contributes her profound knowledge of horticulture to the undertaking. The idea behind it Their business idea is to get city dwellers — especially those without a garden and without a balcony — interested in watching plants grow from seeds on their windowsills, with Grüneo providing ready-to-use boxes with all the ingredients you need for doing some successful gardening in your apartment. Growing plants on a windowsill at home can be fun, and watching plants grow isn’t boring at all, says Grüneo Some might argue that watching plants grow is just as exciting as watching paint dry, but the two startup co-founders agree to disagree. “In Europe, there’s a trend among people to eat more healthy stuff and to understand where our food comes from, in general, to… Read full this story
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