Buying something online takes a single click. Returning it? That’s not so seamless. A growing number of online retailers, from e-commerce giant Amazon to small apparel and footwear brands, are teaming up with bricks-and-mortar chains to try to make returns less of a hassle — or at least no worse than a return to a traditional store.“If people can’t see it or touch it [when they first buy it], they want the option to return it,” said Scott Rankin, principal at KPMG Strategy in the retail sector, of online purchases. “Sometimes they want to do it in a physical store because it’s just easier.”With the holidays fast approaching, in-store returns programs are about to undergo a major test. U.S. consumers are expected to spend nearly $144 billion online this holiday season, up 14.1% from last year, according to Adobe Analytics. Advertisement But after a flood of packages lands at shoppers’ doorsteps, millions of unwanted items get sent right back. Delivery company UPS said it expects to handle a record-breaking number of returns this holiday season, with more than 1 million return packages expected to be shipped each day in December, peaking at an estimated 1.9 million packages on Jan. 2.Customers… Read full this story
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