ITV are planning a bid to bring Champions League football back to the terrestrial TV channel.
BT Sport seized the rights to Europe’s premier club competition in 2015.
But at UEFA’s next auction ITV and Sky Sports are set to make an offer to broadcast the competition from 2021 to 2024, reports the Times.
Both Sky and ITV had previously shared the rights by alternating match days, but BT has not partnered with a terrestrial channel.
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That has affected the competition’s exposure in the UK which has been flagged up as an issue.
BT Sport do offer free highlights and various features online, but that is the only chance non-subscription viewers have to catch the action.
ITV previously had a highlights show, but lost the rights to show that in 2017.
The Champions League’s relevance to English viewers has shot up again in recent years.
In 2017 only one English side made it to the last eight and that was underdogs Leicester City.
Since then though the Premier League has had at least one representative in the final, although last year saw an all English final between Liverpool and Tottenham.
The north London side provided plenty of entertaining games for both their fans and neutrals.
A late VAR call decided a Champions League classic as they edged Manchester City on away goals at the Etihad Stadium.
That was before a semi-final encounter that saw them needing three goals in 45 minutes against Ajax to make the final.
Lucas Moura’s 95th minute winner capped an incredible night in Amsterdam that will live long in the memory of all football fans.
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