Princess Diana had a clever trick to get journalists on her side after they wrote things she wasn’t happy about.
Rather than getting her press office to call them and tell them off, she had a much more direct approach – and it worked a treat.
If she ever read a story she believed was unfair or incorrect, she would reach out to the person who wrote it and invite them over to Kensington Palace for a cup of tea.
Ingrid Seward, editor-in-chief of Majesty magazine, was one of the journalists to receive the invitation shortly before the princess’ tragic death in 1997.
She went to her apartment and the two women enjoyed a “girly chat”
Speaking to the Sun, she said: “Her way of dealing with “the enemy” was to invite them into her home, flatter them and make them your supporter.
“Diana was one of the most media savvy women in the world and she knew no one would be able to resist one of her invitations.
“She knew we would feel obliged to put her opinion across if we had spent some time with her.
“It always worked. We were all charmed by Diana and her disarming way of putting her point across.”
Ingrid was just one of a number of high profile journalists to receive an invite, with Piers Morgan and Jeremy Paxman having the same honour.
Ingrid believes Prince Harry should follow his mother’s example when it comes to dealing with the media.
She believes the way he has handled the privacy of his son Archie, including banning photos from the christening and not releasing the names of the godparents, is pushing the press away.
Diana had a number of other clever tricks when it came to dealing with the press, and one which always worked very well when it came to getting rid of photographers.
Her personal trainer Jenni Rivett told Yahoo’s The Royal Box about a fashion tactic she used when attending their gym sessions.
She said: “Every single session all the media were outside camped with their stepladders, and cameras and lenses and everything.
“For her she just found it so incredibly, ‘why are they so interested in me when there is more important things to worry about in the world’.
“It wasn’t her that asked for all this.
“I remember one of her strategies was that she was going to wear the same Virgin Active sweatshirt every single session.”
This meant the photos were all the same and looked dated, so were less valuable to photographers.
“I thought that was very clever of her.”
The famous Virgin Atlantic sweatshirt, which Diana would wear three times a week to her fitness classes, last year sold for £42,660.
The jumper fetched more than ten times its reserve when it went up for auction on Wednesday night.
The dark blue pullover, adorned with Virgin Atlantic’s classic Varga Girl advertising logo, was sold by the Boston-based RR Auction house.
The item was bought by a mystery buyer from California, who paid $53,532 amid a frenzy of bids.