A double glazing firm from Swansea has been hit with a six figure fine after making scores of unwanted sales calls.
The Information Commissioner’s Office (ICO) launched a probe into Superior Style Home Improvements, in Llansamlet, following a deluge of complaints from householders.
The probe found that between May 2017 and April 2018, 83 people were targeted with unwanted marketing calls.
And officials further discovered the all the people who received the calls were registered with the Telephone Preference Service (TPS), a system which allows people to state that they do not want to be contacted for marketing purposes.
Since 1999, It has been illegal for companies to contact people who are registered with the TPS.
A report by the ICO, showed that complaints included a call to dead relative as well as calling back someone 30 minutes after they had been asked not to be contacted again.
Superior Style wrote back to the watchdog insisting it got sales leads via “doorstep canvassing” and “a database purchased some time ago.” An ICO report said the firm had “not screened the data they held” against the TPS.
And following an investigation, the ICO said it found Superior Style Home Improvements had used six different caller IDs to make almost 850,000 calls during an 11 month period.
A report said: “The commissioner is satisfied the contravention identified (in the investigation) was serious. This is because there have been multiple breaches….and this led to a significant number of complaints about unsolicited direct marketing calls.”
The ICO decided to impose a £150,000 fine, which it would reduce by 20% if payment was made before October 2.
Dave Clancy, member of the ICO investigation team, said: ”Companies engaged in this illegal activity should take note, we will take action against those that continue to disregard the law around electronic marketing via phone calls, emails and text messages.
“These cause a real nuisance – and often distress – to people who don’t want to receive them. Company directors should also be aware that they can now be made personally liable for fines that we issue.”
Superior Style Home Improvements has been contacted for comment.
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