A panel of language experts has found swearing does help us tolerate pain by up to a third. And it doesn’t just have to be traditional expletives like the F-word that will help soothe, according to their scientific research. Made-up swear words Nurofen funded Dr. Stephens to further investigate whether the power of swearing could be emulated by a new ‘socially acceptable’ swear word. Pain tolerance Language expert and panellist Emma Byrne, who helped create the two new words, said: “After long discussions, we decided Twizpipe and Fouch were the best socially acceptable swear words, as they mimic real swear words quite closely. Experts are still not certain exactly what’s behind the effect of swearing on pain, but they are beginning to know more.