Over the past year, the Buffalo Philharmonic Orchestra has been taking some steps to refresh its image and bring new patrons through the doors of Kleinhans to experience an orchestra performance for the first time. Last August, Patrick O’Herron came on board to oversee the orchestra’s marketing. Since that time, he has been busy working to promote the diversity of programs that the BPO offers outside the scope of traditional classical music to encourage new visitors to come check out a show. Earlier this year, the BPO launched its newly overhauled website with several upgraded features. In an effort to make it easier on newcomers to take that first dive into a live symphonic performance, they developed several quick informational resources. A “Where to Start” page focuses on frequently asked questions, walking you through everything from where to park, what time to arrive, how long a show typically lasts, which shows are kid-friendly, and where to find more information about the music you will hear in advance of the show. The “Philharmonic 101” page aims to make that first visit as seamless as possible for newcomers and ease any anxiety about being a first timer at the orchestra. The page… Read full this story
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