It was dethroned by Aldi last year, but upmarket supermarket chain Waitrose has reclaimed its crown as the best supermarket in the UK. Online-only supermarket Ocado has been rated the best for home delivery, according to consumer magazine Which? But the UK’s third biggest supermarket chain Asda did not fare as well as it was rated the worst supermarket for both its in-store and online offerings. Premium supermarket Marks & Spencer (M&S) took second place. Both Waitrose and M&S were praised for the quality of own-label and fresh produce in stores, something Which? members voted as their top priority. The supermarkets were marked on store appearance, staff availability, quality of own-label and fresh produce and value for money. Waitrose was the only shop to score five stars for the availability and helpfulness of staff in-store. Customers were also impressed with the appearance of stores and queuing times. Quality of food was key to rankings this year. A big 64% of those surveyed rated quality of fresh produce as the most important factor when choosing a supermarket. Waitrose and M&S Both Waitrose and M&S impressed customers with excellent own-label and fresh produce. However, they fell down on value for money versus other… Read full this story
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