With its low prices, fast checkout lanes and meticulous stores with consistent layouts, it’s no surprise families enjoy shopping at Aldi.
And the new Roy Morgan Net Trust Score Survey has found the German discount supermarket chain is the most trusted brand in Australia for the second time in a row.
Famous for its delicious sausage sizzles, warehouse giant Bunnings took out the second spot after jumping three places, followed by Qantas and the ABC.
Comparing the latest findings to the previous survey, airline Qantas improved one place from fourth spot, and the ABC jumped three places from seven.
Famous for its delicious sausage sizzles, warehouse giant Bunnings took out the second spot – jumping three spots within a month
Australian airline Qantas improved one place from fourth spot – taking out third on the list
Revealed: Australia’s most trusted brands
7. Bendigo Bank
For the financial sector, Bendigo Bank is the only banking brand to make the top list.
But it’s not good news for financial services giant AMP as Roy Morgan CEO Michele Levine claimed the company declined in trust after revelations swirled in the Royal Commission.
‘The banks were already deeply distrusted so any material impact on their market value is up and down. But AMP has never before been so distrusted,’ she said.
‘Seventeen years ago, AMP shares were worth more than $14. Today they’re worth less than $3.50. That’s a drop of 72 per cent.
‘AMP’s skyrocketing level of distrust has cost the household brand billions of dollars. According to financial analysts, more than $4 billion has been wiped off the company’s value as a direct consequence of revelations during the Royal Commission.’
The new Roy Morgan Net Trust Score Survey has found German discount supermarket chain ALDI is the most trusted brand in Australia
Aldi, Bunnings and Qantas have remained in the top five most trusted brands across all surveys since October 2017.
For the first time, Samsung, RACQ and Myer made the top 10.
Meanwhile, the data also looked at the country’s most trusted industries, including banks, sport, retail, private health insurance and media.
The survey found retail is the most trusted industry, with the banking sector ‘by far the most distrusted’.
HCF took our the first spot for private health insurance, while netball is the number one most trusted spot in the country.
While the ABC is the most trusted media brand, SBS took out the first spot in commercial media brand.
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