You might call it Lego on steroids.From the moment young kids are greeted in the hotel lobby by a towering Lego wizard who stages a surprise light show to when they crawl into their bunk beds and gaze up to see a shooting star, they are transported to a medieval castle inhabited by more than 2,000 Lego-crafted characters.And that’s even before a visit to Legoland next door.This Friday, the Carlsbad theme park will debut the 250-room Castle Hotel, its second onsite hotel in five years. Conceived four years ago, the latest lodging project capitalizes on the broad appeal of all things Lego — from licensed films and video games to the brand’s toy sets and its familiar swivel-armed brick characters.A guide to the Castle Hotel’s key featuresLegoland’s parent company, British-based Merlin Entertainments, is also embracing a savvy business strategy honed decades ago by entertainment behemoth Disney: Build a hotel at your theme park and they will come.Globally, Legoland has eight branded hotels, most of which opened over the last six years. By comparison, Disney boasts 37 that it owns and operates at its theme parks, with nearly half of those at Walt Disney World in Florida. In Anaheim, work is… Read full this story
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