IN 2011 British heiress Petra Ecclestone debuted her luxury accessory brand, which she named Stark, at New York Fashion Week. But now the company she formed is on its way out: Petra has applied to voluntarily dissolve Stark and Co Ltd. Papers have just been lodged in Companies House. To do this, all debts — which stood at a giddy £4.2 million according to the last accounts — will have been settled. Petra had been registered under her married name Stunt, but changed that to Ecclestone last month. The Londoner isn’t entirely surprised that the accessory line didn’t resonate with consumers: materials included python skin, alligator skin and nappa leather with crystals and gold studs — not exactly cool outside Knightsbridge. Petra’s men’s label Form, which was sold in Harrods, folded after just two years, but at the time Petra insisted “it has nothing to do with the company’s financial status”. Her father Bernie, the billionaire former Formula One supremo who invested in her menswear line, told her she was “stark raving mad” to set up another label. But rather than take Bernie’s sage advice, Petra went ahead and, inspired, called it Stark. At the time she told the world’s… Read full this story
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