A Northern Ireland based anti-abortion group by the name of—and this is real—Both Lives Matter will be able to keep up a wildly misleading billboard it put up recently, thanks to a decision by an advertising regulatory group. The Advertising Standards Authority (ASA) ruled that the group could continue claiming that “100,000 people are alive today because of [Northern Ireland’s] laws on abortion”—despite having no real evidence for that number. According to the ASA’s statement, which was published in the Guardian, the billboard—and its dubious claim—will stay up because, “We considered that 100,000 was a large, round number that readers would typically associate with estimates.” Never mind that that is not actually how numbers or humans work. It’s a cynical move in response to recent move by the British government that allows women in Northern Ireland, where abortion is illegal, to travel to England for the procedure. It appears that Both Lives Matter has homed in on the nice, round number and run with it, using it in pamphlets as well as the controversial billboard. But just as cynical is the group’s name itself, which obviously appropriates the U.S.-based Black Lives Matter movement, even using a hashtag and protest signage… Read full this story
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