'WATCH ME EAT,' controversial vlogger Trisha Paytas announces to her YouTube fans in one of her latest videos.
Clicking on the link takes you to a 13 minute clip of the woman sitting on her floor with an enormous bowl of pasta.
'Wish I knew where this alfredo was from, because damn, that looks creamy as f*ck,' one commenter writes.
'Why doesn't she use a napkin?'
'Why do you lick your fingers even when food doesn't get on them?'
Thousands of questions and comments fill the screen as you scroll down.
Trisha is part of the increasingly popular 'mukbang' trend, an internet craze where a host gets on camera to eat huge amounts of food and have a chat with their audience.
The concept originated in South Korea, where people would stream webcasts through online chatrooms such as AfreecaTV.
Hosts sit eating a range of foods for fans, interacting with them through the live chat and accepting micro payments as they make suggestions for what should be eaten next.
31 year old Yuka Kinoshita recently made headlines for eating 4,307 calories of fried chicken in one sitting , as the professional competitive eater is paid to gorge in front of a camera.
Some hosts claim to be the audience's 'avatar', following exact instructions on what to do as people watch, while others take watchers through the entire process, from cooking to eating.
Many people have generated a living from eating food online, with video gaming platform Twitch adding a social eating channel in July to get in on the craze and many YouTube personalities picking up on the fascination others have with watching people eat.
But why would anyone want to watch a stranger gorging themselves?
Jeff Yang, senior vice president of global research firm The Futures Company, says that mukbangs originated in Korea due to 'the loneliness of unmarried or uncoupled Koreans, in addition to the inherently social aspect of eating in Korea.'
Although mukbangs were originally a form of entertainment in Korea, they're popular in America for different reasons.
While some fans simply crave the company of eating with someone else through a screen, others use the videos to change their own relationships with food.
Erik The Electric uses mukbangs to help with his eating issues.
The vlogger, who describes himself on social media as a competitive eater and foodie YouTuber, said: 'Mukbangs and having eating videos have helped me overcome my bouts with undereating – they've also helped me be able to be more "social" around food which is primarily what mukbangs are about.
'I've had viewers and subscribers send me countless emails over the years telling me that my videos have helped them realize that just one day of eating or hours of eating isn't enough to make them "fat" or overweight and that it's okay to indulge once in a while.
Many mukbang watchers can satisfy their desire for food by watching someone else eat what they're craving. Videos have also been used to stimulate the appetites of those struggling to eat enough.
As the hosts are essentially binge-eating on camera, they have drawn in an audience with eating issues, looking for a place to discuss and work through them.
Food vlogger Linda, who makes mukbangs on her channel La Delicia de Linda, said: 'I've had viewers tell me that mukbangs help them recreate the experience of eating something they used to enjoy but can no longer have.
'Some of my subscribers tell me that they have an allergy to gluten or seafood and watching someone eat those foods makes them remember how it tasted.
'Some people who were former anorexics find watching mukbangs help induce cravings, thus helping them have the courage to eat.
'One subscriber watches my videos while eating her diet meals to trick her mind into believing she's having something delicious.'
Although some have found success with using mukbangs to help with their disordered eating, the UK's leading eating disorder charity, Beat, advises those susceptible to such habits to watch the videos with caution.
Clinical advisor for Beat, Dr. Richard Sly, said: 'Eating disorders are complex mental illnesses, and while they manifest in disordered behaviour around eating, the way the sufferer treats food is less important than the thoughts and feelings that influence their behaviour.
'We would be concerned that watching a large amount of food being consumed may be triggering to individuals with eating disorders or who are susceptible to developing one, where the eating disorder involves restricting food intake, but also where binge eating is a factor.
'We would urge anyone intending to produce this kind of content to forewarn viewers of the subject matter, and would advise anyone with an eating disorder to proceed with extreme caution if they intend to watch it.
'Beat's advice to anyone with an eating disorder would always be to seek help as early as possible from their GP, and any treatment plan should aim to tackle the underlying causes and not just the physical symptoms of the illness.
We think mukbangs can be entertaining, but this way of eating shouldn't be viewed as something to aspire to – eating to excess like this on a regular basis certainly isn't advised, and those with eating issues should be aware that such content can be triggering.
To find out more about eating disorders and the support Beat offers, visit their website for further information.
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