[email protected] probably doesn’t look like any store you’ve ever visited. The brightly lit space includes no shelves, no standing inventory and no checkout. It’s likely debatable the location is even a “store” at all. Yet this 3,500-square-foot space, which hosted a grand opening Friday at the University of Pennsylvania in Philadelphia, serves as another example of Amazon’s evolution, as the world’s biggest e-commerce company starts building physical locations to draw itself even closer to its millions of customers. “We see lots of opportunities with this model,” Ripley MacDonald, director of Amazon’s student programs, said in the store’s media center, which includes couches, conference tables and TVs set up with game controllers so students can play “Tetris” on Amazon Prime Video. “We’re very excited with the engagement, and we’re continuing to invest in it.” Call it a feeder system for future Amazon customers. Colleges provide a densely populated group of educated, wealthier individuals, just the kinds of folks who are most likely to join Prime. Amazon already tries to pull them in by offering six-month free trials of Prime Student memberships, which are just $49 annually after that. Campus stores could fully convert them before they even graduate. “They just want… Read full this story
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