SAN FRANCISCO — Picture this: You’re texting with your friends as you’re leaving work when you remember you completely forgot to organize dinner. So, without leaving your messaging conversation, you find a pizza delivery place, order an Uber home and check your bank’s account balance.That convenient future is right around the corner — in fact, it’s already starting to happen. If it happens at full speed, as some predict, we’re looking at an end to our current clumsy toggling between apps, mobile search and texting.What’s known as ”conversational commerce” brings your shopping experience into where you spend most of your time — messaging apps like SMS or Facebook Messenger. It’s about to disrupt the way you communicate with brands in a major way, says Chris Messina.A former user experience designer at Google, where he worked on the search giant’s social network platform, Messina is probably most well known for coming up with the hashtag, which became one of Twitter’s popular features.Now an independent product designer, Messina sees the future of messaging leading to big changes to how we rely on his former employer’s core search tool.”This trend toward conversational commerce, in my view, does spell the end of Google as we know it,” Messina says on podcast with USA TODAY. Searching the abyss… Read full this story
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