The starter pack for Disney’s first line of Playmation toys, based on the Avengers, costs $119.99, and requires 12 AA batteries. The main toy is the Iron Man arm gauntlet, but you’ll also get two action figures and electronic bases for them to stand on while they interact with you.The set isn’t a video game, nor is it a traditional toy. It doesn’t require a television or phone to work, although there’s an iOS app you can use while you play. The Android version, we’re told, is coming soon. This is Disney’s attempt at selling electronic toys while untethering children from the television, and it’s remarkably successful.It’s also only the beginning: Disney is aiming to have Star Wars toys in the Playmation line for 2016, and Frozen toys are coming for 2017.Bringing back playThe Iron Man gauntlet attaches to your arm through a clever ratcheting mechanism that can adjust to fit small children … as well as even bulkier adults. You just twist the dial for a tighter or looser fit.”We came up with this mechanism, and it was at significant expense to get it right but we thought it was worth it,” Mike Goslin, the VP of production and… Read full this story
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