No sidewalk or hallway is safe from mishap in these days of smartphone entranced, text-happy pedestrians. More worrying, though, is that many people continue to use their phones and mobile devices even while crossing busy roads. Ford commissioned a survey of 10,000 people across Europe to dimension the issue of distracted pedestrians crossing roads – including situations when there is no official crossing. According to official data, more than 85,000 pedestrians lost their lives on European roads between 2003 and 2013, and car crashes are the leading cause of death in 18 to 24-year-olds. Most smartphone users surveyed (57 percent) admitted using their devices when crossing the road, even when there is no formal crossing, and nearly half (47 percent) talk on the phone. Those aged 18-24 years old were most likely to have used mobile devices or phones (86 percent), talked on the phone (68 percent), listened to music (62 percent), texted (34 percent), and had an accident or near miss (22 percent), while crossing the street. The carmaker is highlighting the risks posed by pedestrians who are distracted as part of Ford Driving Skills for Life (DSFL) the award-winning novice driver programme that has provided training to more than half… Read full this story
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