The upcoming Mercedes-Benz pickup truck is set to arrive in 2020, and while it’s been confirmed for Europe, South America, Australia, and South Africa, the automaker still hasn’t ruled out the U.S. In fact, Mercedes will spend most of the year deciding if it makes sense to sell the pickup truck in the U.S. before making a final decision by December 31. In an interview with Automotive News at last week’s New York auto show, Mercedes-Benz USA CEO Steve Cannon said his team will assess the market and make its case to the folks in Stuttgart. “If that leads to us saying ‘green light,’ then we will bring it,” Cannon said. While the pickup will be sold as a work truck outside of the U.S., Americans would get a luxury passenger truck version, catering to the growing demand for fancy, high-content trucks. “Not every pickup in the U.S. is going to job sites,” Cannon told AN. “You realize this is not a demographic that is showing up with their work boots on job sites. Those sales are taken care of by the domestics.” Indeed, Ford and GM both have expensive trucks in their arsenal. The top-spec 2015 Ford F-150 Platinum,… Read full this story
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