Apple Inc unveiled a high-end iPhone with a fingerprint scanner as it tries to stand out in a crowded market, and a cheaper, colorful plastic model for emerging markets that proved pricier than expected. Phil Schiller, senior vice president of worldwide marketing for Apple Inc, talks about the pricing of the new iPhone 5C at Apple Inc’s media event in Cupertino, California September 10, 2013. Apple did not disclose pricing in China, its largest market, or whether it had sealed a long-awaited distribution agreement with China Mobile Ltd, although pricing is likely to be released at a Beijing media event scheduled for later on Wednesday.Details of the two models, the 5S and the 5C, had been telegraphed ahead of time in several media reports, leaving the launch devoid of major surprises, and Apple shares dropped more than 2 percent.The “iPhone 5C” comes in five colors — blue, green, pink, yellow and white — and starts at $99 with a contract. U.S. phones are also available for $549 without a contract, a higher-than-expected price that is important because many emerging markets sell such so-called ‘unlocked’ phones. Actual prices in emerging markets have not been disclosed.”Previously we thought the 5C would be… Read full this story
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