US online retail giant Amazon launched a touchscreen tablet computer, the Kindle Fire, on Wednesday that costs $199, less than half the price of the cheapest iPad from market-leader Apple.
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| Amazon CEO Jeff Bezos introduces the new line of Kindle products in New York. Besos introduced (L-R) the Kindle Fire, the Kindle Touch 3G, the Kindle Touch and a new lighter and smaller Kindle |
The Kindle Fire, which has a seven-inch (17.78-centimeter) screen, smaller than the iPad\’s 9.7 inches (24.6 cm), will ship in the United States on November 15 and could emerge as a strong rival to the Apple device.
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