Here’s a true story: A couple of years ago, I used to borrow DVDs from a local DVD machine, after borrowing about a dozen I got a phone call from the local Block-Buster store that owns the machine, they said that they see I have been borrowing about a movie a week and offered me a 35 movie membership ticket that would save me 50%. Do you want to guess what happened next? Was I offended? Was I angry that someone saw what I was doing?NO, I was quite happy and bought the membership card. Now that’s conversion, their offer was relevant, focused and on time !One of the main changes that the on-line channel has brought along is a change of pace. Everything is at our finger-tips, we jump from one subject to another in a flash, from one web site to another in a click – our concentration span is narrowed. Heck… I will probably check my email 14 times and surf to 2-3 sites while writing this article.This short concentration span and our accelerated pace of life requires immediate responses – when we surf to a site looking for info, service, products or whatever we expect to… Read full this story
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