I have been reading a great book called “Groundswell” by Charlene Li and Forrester Research. It refers to the emergence of social media marketing as “the groundswell”. With almost 300 million users on Facebook, 14 million on Twitter in the US alone and 40 million on LinkedIn, the groundswell is definitely here.Why get into social media marketing? Is it really necessary? How is it going to benefit me?These are questions we hear all the time. Let’s address each question.1. Why get into social media marketing? In the past, before the groundswell of social media marketing, how did people find your website? They either found it through Search Engine Optimization (searched on Google) or they already knew your URL beforehand. Now, Search Engine Optimization is only one of several ways people can find your site now…albeit an important way, it’s not the only way. We have Facebook, LinkedIn, Twitter, blogging, enewsletters, articles and YouTube (these are the main outlets, in my opinion). There are many other resources you can use to drive traffic to your site. If you are only relying on Search Engine Optimization, you will be left behind — WAY BEHIND!2. Is it really necessary? ABSOLUTELY! Like we discussed… Read full this story
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