With the current shakiness of the global economy, consumers are becoming more open to contextual advertising in exchange for free or reduced-cost content or services.
Look at the recent marriage of Adobe and Yahoo. With the launch of Ads for Adobe PDF (currently in beta), publishers are able to offer content that they previously would have charged a fee for, replacing those fees with Yahoo advertising revenue. An unobtrusive sidebar delivers relevant Yahoo ads according to the content in the PDF document.
According to the Los Angeles Times, even airlines are increasing targeted in-flight advertising to help maintain or reduce airline costs. The Bahamas Ministry of Tourism recently purchased ad space on seat-back trays, overhead bins and along the cabin walls Spirit Airlines 28 planes. The ads displayed various tourist activities available in the Bahamas, such as fishing and snorkeling.
The latest new ad media, in-software advertising, follows the same principles. As consumers are more willing to allow relevant advertising, software publishers have the opportunity to reduce costs or offer their product for free in exchange for integrated, contextual advertising. With the diverse range of software available in today’s digital world, nearly any advertiser could find a program that targets their specific audience – from business owners to parents and families – and is relevant to their products or services offered.
Targeted ads to captive audiences are a win-win solution. For advertisers, this new ad media is non-intrusive and reaches targeted, qualified audiences. For consumers, it means less spending in a time when every dollar is crucial.
Business owners searching for business document templates – and the advertisers who want to reach them – will soon be able to take advantage of this trend.
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